Na edição de 19/7/1988 do Estadão , publicidade do microondas da Sharp na loja Dillard's prometia menos tempo na cozinha para as donas de casa.
![](https://www.estadao.com.br/resizer/v2/NBDCFAKR55KQJH4TBRPB6E5RN4.jpg?quality=80&auth=c49689d6dcd94ad2252e55a2b08ac1c3cd260e6aeed271635c22c4263cdb11e1&width=380 768w, https://www.estadao.com.br/resizer/v2/NBDCFAKR55KQJH4TBRPB6E5RN4.jpg?quality=80&auth=c49689d6dcd94ad2252e55a2b08ac1c3cd260e6aeed271635c22c4263cdb11e1&width=768 1024w, https://www.estadao.com.br/resizer/v2/NBDCFAKR55KQJH4TBRPB6E5RN4.jpg?quality=80&auth=c49689d6dcd94ad2252e55a2b08ac1c3cd260e6aeed271635c22c4263cdb11e1&width=1200 1322w)
Propaganda antiga
![](https://www.estadao.com.br/resizer/v2/K7TEHTCETRHAZKAYNWUELNJ3KY.jpg?quality=80&auth=35218a02fa99146d5a689cef842560159e101d38f54663eb96e45d29759f87fd&height=360 576w, https://www.estadao.com.br/resizer/v2/K7TEHTCETRHAZKAYNWUELNJ3KY.jpg?quality=80&auth=35218a02fa99146d5a689cef842560159e101d38f54663eb96e45d29759f87fd&height=576 768w, https://www.estadao.com.br/resizer/v2/K7TEHTCETRHAZKAYNWUELNJ3KY.jpg?quality=80&auth=35218a02fa99146d5a689cef842560159e101d38f54663eb96e45d29759f87fd&height=768 1024w, https://www.estadao.com.br/resizer/v2/K7TEHTCETRHAZKAYNWUELNJ3KY.jpg?quality=80&auth=35218a02fa99146d5a689cef842560159e101d38f54663eb96e45d29759f87fd&height=1080 1322w)
Inseticida Flit
Anúncio publicado em 3/10/1937 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/NIPJLQDZWZJTZJX2ELNIEFNCZI.jpg?quality=80&auth=1c8a098a28b44bd6ab810d4e50c2861dda39f18dae97640cd6b3fa049a14f7fb&height=360 576w, https://www.estadao.com.br/resizer/v2/NIPJLQDZWZJTZJX2ELNIEFNCZI.jpg?quality=80&auth=1c8a098a28b44bd6ab810d4e50c2861dda39f18dae97640cd6b3fa049a14f7fb&height=576 768w, https://www.estadao.com.br/resizer/v2/NIPJLQDZWZJTZJX2ELNIEFNCZI.jpg?quality=80&auth=1c8a098a28b44bd6ab810d4e50c2861dda39f18dae97640cd6b3fa049a14f7fb&height=768 1024w, https://www.estadao.com.br/resizer/v2/NIPJLQDZWZJTZJX2ELNIEFNCZI.jpg?quality=80&auth=1c8a098a28b44bd6ab810d4e50c2861dda39f18dae97640cd6b3fa049a14f7fb&height=1080 1322w)
Simca Cambord
Anúncio do Simca Chambord publicado em8 de novembro de 1959 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/NT53MLNKB5M67NO75GN5LW5U2A.jpg?quality=80&auth=6e7729ad0d7ae0edb80c9bee50cbdae3dbef505ca87762eb3dc3721664d65831&height=360 576w, https://www.estadao.com.br/resizer/v2/NT53MLNKB5M67NO75GN5LW5U2A.jpg?quality=80&auth=6e7729ad0d7ae0edb80c9bee50cbdae3dbef505ca87762eb3dc3721664d65831&height=576 768w, https://www.estadao.com.br/resizer/v2/NT53MLNKB5M67NO75GN5LW5U2A.jpg?quality=80&auth=6e7729ad0d7ae0edb80c9bee50cbdae3dbef505ca87762eb3dc3721664d65831&height=768 1024w, https://www.estadao.com.br/resizer/v2/NT53MLNKB5M67NO75GN5LW5U2A.jpg?quality=80&auth=6e7729ad0d7ae0edb80c9bee50cbdae3dbef505ca87762eb3dc3721664d65831&height=1080 1322w)
Pager
Anúncio de Pager, publicado no Estadão de 30/4/1998 Foto: Acervo/ Estadão
Águas de São Pedro
Anúncio publicado em 10/11/1967 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/WJ4KI4KANRNDBHNJKBMHAHE3XU.jpg?quality=80&auth=801b166122aff58f9237341393f909beb638e761a610ca2514ed86e80d2ad905&height=360 576w, https://www.estadao.com.br/resizer/v2/WJ4KI4KANRNDBHNJKBMHAHE3XU.jpg?quality=80&auth=801b166122aff58f9237341393f909beb638e761a610ca2514ed86e80d2ad905&height=576 768w, https://www.estadao.com.br/resizer/v2/WJ4KI4KANRNDBHNJKBMHAHE3XU.jpg?quality=80&auth=801b166122aff58f9237341393f909beb638e761a610ca2514ed86e80d2ad905&height=768 1024w, https://www.estadao.com.br/resizer/v2/WJ4KI4KANRNDBHNJKBMHAHE3XU.jpg?quality=80&auth=801b166122aff58f9237341393f909beb638e761a610ca2514ed86e80d2ad905&height=1080 1322w)
Videogame Intellivision
O Estado de S.Paulo - 17/6/1984 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/TAEBQRQXFBK7JDRME7CE577H4I.jpg?quality=80&auth=4862cb4ea341c8b3e8462c45d709e6b7e8aa85d96a3fce23fb772c93409fec69&height=360 576w, https://www.estadao.com.br/resizer/v2/TAEBQRQXFBK7JDRME7CE577H4I.jpg?quality=80&auth=4862cb4ea341c8b3e8462c45d709e6b7e8aa85d96a3fce23fb772c93409fec69&height=576 768w, https://www.estadao.com.br/resizer/v2/TAEBQRQXFBK7JDRME7CE577H4I.jpg?quality=80&auth=4862cb4ea341c8b3e8462c45d709e6b7e8aa85d96a3fce23fb772c93409fec69&height=768 1024w, https://www.estadao.com.br/resizer/v2/TAEBQRQXFBK7JDRME7CE577H4I.jpg?quality=80&auth=4862cb4ea341c8b3e8462c45d709e6b7e8aa85d96a3fce23fb772c93409fec69&height=1080 1322w)
Relógio digital da Casio
O Estado de S.Paulo- 27/5/1984 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/WFZCJAHLHNI67BTEQ3USLT5KGE.jpg?quality=80&auth=5003cf97943b78a8809565abb0bd46aed60df174b32f87e9eefa2b40a8502dc5&height=360 576w, https://www.estadao.com.br/resizer/v2/WFZCJAHLHNI67BTEQ3USLT5KGE.jpg?quality=80&auth=5003cf97943b78a8809565abb0bd46aed60df174b32f87e9eefa2b40a8502dc5&height=576 768w, https://www.estadao.com.br/resizer/v2/WFZCJAHLHNI67BTEQ3USLT5KGE.jpg?quality=80&auth=5003cf97943b78a8809565abb0bd46aed60df174b32f87e9eefa2b40a8502dc5&height=768 1024w, https://www.estadao.com.br/resizer/v2/WFZCJAHLHNI67BTEQ3USLT5KGE.jpg?quality=80&auth=5003cf97943b78a8809565abb0bd46aed60df174b32f87e9eefa2b40a8502dc5&height=1080 1322w)
Cigarros Luiz XV
Anúncio dos cigarrosLuiz XV, no Estadão de 10/4/1958 Foto: Acervo/ Estadão
![](https://www.estadao.com.br/resizer/v2/J7SHVGVRX5KJDCPVGDL4GZXVJI.jpg?quality=80&auth=f8417493d2c36fc3d13130d38636f7659799c210bfad70adfb8b5c001a168443&height=360 576w, https://www.estadao.com.br/resizer/v2/J7SHVGVRX5KJDCPVGDL4GZXVJI.jpg?quality=80&auth=f8417493d2c36fc3d13130d38636f7659799c210bfad70adfb8b5c001a168443&height=576 768w, https://www.estadao.com.br/resizer/v2/J7SHVGVRX5KJDCPVGDL4GZXVJI.jpg?quality=80&auth=f8417493d2c36fc3d13130d38636f7659799c210bfad70adfb8b5c001a168443&height=768 1024w, https://www.estadao.com.br/resizer/v2/J7SHVGVRX5KJDCPVGDL4GZXVJI.jpg?quality=80&auth=f8417493d2c36fc3d13130d38636f7659799c210bfad70adfb8b5c001a168443&height=1080 1322w)
Mobilete
Anúncio da"mobylette" Caloi 50, no Estadão de 04/6/1978 Foto: Acervo/Estadão
Teatro Colón
Anúncio de viagem para Buenos Aires publicado em 18/7/1934 Foto: Acervo/Estad
![](https://www.estadao.com.br/resizer/v2/5RCAWR3PGZITFACVSVWDDS4LMU.jpg?quality=80&auth=dc5ff3995f374c129cbe573fd22ea291e10aa0f812667061f12786b564305e25&height=360 576w, https://www.estadao.com.br/resizer/v2/5RCAWR3PGZITFACVSVWDDS4LMU.jpg?quality=80&auth=dc5ff3995f374c129cbe573fd22ea291e10aa0f812667061f12786b564305e25&height=576 768w, https://www.estadao.com.br/resizer/v2/5RCAWR3PGZITFACVSVWDDS4LMU.jpg?quality=80&auth=dc5ff3995f374c129cbe573fd22ea291e10aa0f812667061f12786b564305e25&height=768 1024w, https://www.estadao.com.br/resizer/v2/5RCAWR3PGZITFACVSVWDDS4LMU.jpg?quality=80&auth=dc5ff3995f374c129cbe573fd22ea291e10aa0f812667061f12786b564305e25&height=1080 1322w)
Anúncio do tênis Bamba
Ofertas de tênisno Estadão de 24/7/1988 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/WQPZC77UEBOKBJVMYMRB4TEZT4.jpg?quality=80&auth=e9a2d82f917d5c917f1b7b6be6011d42893e6ce33e20a6a9a688fcd66d9f13a1&height=360 576w, https://www.estadao.com.br/resizer/v2/WQPZC77UEBOKBJVMYMRB4TEZT4.jpg?quality=80&auth=e9a2d82f917d5c917f1b7b6be6011d42893e6ce33e20a6a9a688fcd66d9f13a1&height=576 768w, https://www.estadao.com.br/resizer/v2/WQPZC77UEBOKBJVMYMRB4TEZT4.jpg?quality=80&auth=e9a2d82f917d5c917f1b7b6be6011d42893e6ce33e20a6a9a688fcd66d9f13a1&height=768 1024w, https://www.estadao.com.br/resizer/v2/WQPZC77UEBOKBJVMYMRB4TEZT4.jpg?quality=80&auth=e9a2d82f917d5c917f1b7b6be6011d42893e6ce33e20a6a9a688fcd66d9f13a1&height=1080 1322w)
Lojas Americanas
Anúncio em 26 março 1988 com brinquedos Estrela. Foto: Estadão Acervo
![](https://www.estadao.com.br/resizer/v2/EDSMRV4HNBNI3FSBZOGIP2GMNE.jpg?quality=80&auth=d5a61990639802c2d642cee03fe7410a88b8515ee1a24d351e695939babaadea&height=360 576w, https://www.estadao.com.br/resizer/v2/EDSMRV4HNBNI3FSBZOGIP2GMNE.jpg?quality=80&auth=d5a61990639802c2d642cee03fe7410a88b8515ee1a24d351e695939babaadea&height=576 768w, https://www.estadao.com.br/resizer/v2/EDSMRV4HNBNI3FSBZOGIP2GMNE.jpg?quality=80&auth=d5a61990639802c2d642cee03fe7410a88b8515ee1a24d351e695939babaadea&height=768 1024w, https://www.estadao.com.br/resizer/v2/EDSMRV4HNBNI3FSBZOGIP2GMNE.jpg?quality=80&auth=d5a61990639802c2d642cee03fe7410a88b8515ee1a24d351e695939babaadea&height=1080 1322w)
Anúncio da Fototica
Anúncio da Fototica, no Estadão de 19/4/1958. Foto: Acervo/ Estadão
![](https://www.estadao.com.br/resizer/v2/QUI4IOBI4NNAZPBRGQ4BQFBBZQ.jpg?quality=80&auth=fb16c7a1c9699d1ba227d7593a99486607e312e5c1d77936da3843404f23d299&height=360 576w, https://www.estadao.com.br/resizer/v2/QUI4IOBI4NNAZPBRGQ4BQFBBZQ.jpg?quality=80&auth=fb16c7a1c9699d1ba227d7593a99486607e312e5c1d77936da3843404f23d299&height=576 768w, https://www.estadao.com.br/resizer/v2/QUI4IOBI4NNAZPBRGQ4BQFBBZQ.jpg?quality=80&auth=fb16c7a1c9699d1ba227d7593a99486607e312e5c1d77936da3843404f23d299&height=768 1024w, https://www.estadao.com.br/resizer/v2/QUI4IOBI4NNAZPBRGQ4BQFBBZQ.jpg?quality=80&auth=fb16c7a1c9699d1ba227d7593a99486607e312e5c1d77936da3843404f23d299&height=1080 1322w)
Anúncio do programa Chico City
O Estado de S.paulo - 20/4/1973 Foto: Acervo/ Estadão
![](https://www.estadao.com.br/resizer/v2/KT2BSDEEN5ORJJBIZI3OTSPZTU.jpg?quality=80&auth=5603d62b5616a90b7a06c7942413476d5e6462da45461d0298474e558dc6bce8&height=360 576w, https://www.estadao.com.br/resizer/v2/KT2BSDEEN5ORJJBIZI3OTSPZTU.jpg?quality=80&auth=5603d62b5616a90b7a06c7942413476d5e6462da45461d0298474e558dc6bce8&height=576 768w, https://www.estadao.com.br/resizer/v2/KT2BSDEEN5ORJJBIZI3OTSPZTU.jpg?quality=80&auth=5603d62b5616a90b7a06c7942413476d5e6462da45461d0298474e558dc6bce8&height=768 1024w, https://www.estadao.com.br/resizer/v2/KT2BSDEEN5ORJJBIZI3OTSPZTU.jpg?quality=80&auth=5603d62b5616a90b7a06c7942413476d5e6462da45461d0298474e558dc6bce8&height=1080 1322w)
Batom Tangee
Anúncio publicado no Estadão de 16/3/1958 Foto: Acervo/ Estadão
![](https://www.estadao.com.br/resizer/v2/EBVIE4JEGRJMRCRVSUEA6M4WKQ.jpg?quality=80&auth=7e9e27a55486c122ac241ee9e0e2805e8161f7baf83dd6182b5e5036a09f02c1&height=360 576w, https://www.estadao.com.br/resizer/v2/EBVIE4JEGRJMRCRVSUEA6M4WKQ.jpg?quality=80&auth=7e9e27a55486c122ac241ee9e0e2805e8161f7baf83dd6182b5e5036a09f02c1&height=576 768w, https://www.estadao.com.br/resizer/v2/EBVIE4JEGRJMRCRVSUEA6M4WKQ.jpg?quality=80&auth=7e9e27a55486c122ac241ee9e0e2805e8161f7baf83dd6182b5e5036a09f02c1&height=768 1024w, https://www.estadao.com.br/resizer/v2/EBVIE4JEGRJMRCRVSUEA6M4WKQ.jpg?quality=80&auth=7e9e27a55486c122ac241ee9e0e2805e8161f7baf83dd6182b5e5036a09f02c1&height=1080 1322w)
Agildo Ribeiro
Publicidade do programaA Festa É Nossa, publicado no Estadão de 06/3/1983 Foto: Acervo/ Estadão
![](https://www.estadao.com.br/resizer/v2/YHLL3VXSJVJGBC6DPRMV42UTEM.jpg?quality=80&auth=409da182453a422ce7de62e997b17fb1920202384e489b123ae5dcb7a862479d&height=360 576w, https://www.estadao.com.br/resizer/v2/YHLL3VXSJVJGBC6DPRMV42UTEM.jpg?quality=80&auth=409da182453a422ce7de62e997b17fb1920202384e489b123ae5dcb7a862479d&height=576 768w, https://www.estadao.com.br/resizer/v2/YHLL3VXSJVJGBC6DPRMV42UTEM.jpg?quality=80&auth=409da182453a422ce7de62e997b17fb1920202384e489b123ae5dcb7a862479d&height=768 1024w, https://www.estadao.com.br/resizer/v2/YHLL3VXSJVJGBC6DPRMV42UTEM.jpg?quality=80&auth=409da182453a422ce7de62e997b17fb1920202384e489b123ae5dcb7a862479d&height=1080 1322w)
Brahma Extra
Anúncio da cerveja Brahma Extra, publicado no Estadão de 07/5/1968 Foto: Acervo/ Estadão
![](https://www.estadao.com.br/resizer/v2/YMA4DLFXNFPXBIW5M4MZ23RZPI.jpg?quality=80&auth=2fed1a49610746535ea528b43c2e9b7a8576374153fbbc145ddff56c2b05eead&height=360 576w, https://www.estadao.com.br/resizer/v2/YMA4DLFXNFPXBIW5M4MZ23RZPI.jpg?quality=80&auth=2fed1a49610746535ea528b43c2e9b7a8576374153fbbc145ddff56c2b05eead&height=576 768w, https://www.estadao.com.br/resizer/v2/YMA4DLFXNFPXBIW5M4MZ23RZPI.jpg?quality=80&auth=2fed1a49610746535ea528b43c2e9b7a8576374153fbbc145ddff56c2b05eead&height=768 1024w, https://www.estadao.com.br/resizer/v2/YMA4DLFXNFPXBIW5M4MZ23RZPI.jpg?quality=80&auth=2fed1a49610746535ea528b43c2e9b7a8576374153fbbc145ddff56c2b05eead&height=1080 1322w)
Cartaz de "Três Solteirões e um Bebê"
Anúncio da comédiaTrês Solteirões e um Bebêpublicado no Estadão de 25/5/1988 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/EZ6UWIYI45JORKRUXGV372K2QA.jpg?quality=80&auth=58cbb5e21510b6e66cfe96629e43a3298724cdeda25d40357eb46df44607eec4&height=360 576w, https://www.estadao.com.br/resizer/v2/EZ6UWIYI45JORKRUXGV372K2QA.jpg?quality=80&auth=58cbb5e21510b6e66cfe96629e43a3298724cdeda25d40357eb46df44607eec4&height=576 768w, https://www.estadao.com.br/resizer/v2/EZ6UWIYI45JORKRUXGV372K2QA.jpg?quality=80&auth=58cbb5e21510b6e66cfe96629e43a3298724cdeda25d40357eb46df44607eec4&height=768 1024w, https://www.estadao.com.br/resizer/v2/EZ6UWIYI45JORKRUXGV372K2QA.jpg?quality=80&auth=58cbb5e21510b6e66cfe96629e43a3298724cdeda25d40357eb46df44607eec4&height=1080 1322w)
Brinquedos
Publicidade do Shopping Eldorado, no Estadão de 29/5/1988 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/UZWX2PPMIBJABLCI5IQO5EXZSA.jpg?quality=80&auth=79ae8c94336bb43dd8a99ba02e34fa7fddcbff099c70dcd78422ec8ad10d0560&height=360 576w, https://www.estadao.com.br/resizer/v2/UZWX2PPMIBJABLCI5IQO5EXZSA.jpg?quality=80&auth=79ae8c94336bb43dd8a99ba02e34fa7fddcbff099c70dcd78422ec8ad10d0560&height=576 768w, https://www.estadao.com.br/resizer/v2/UZWX2PPMIBJABLCI5IQO5EXZSA.jpg?quality=80&auth=79ae8c94336bb43dd8a99ba02e34fa7fddcbff099c70dcd78422ec8ad10d0560&height=768 1024w, https://www.estadao.com.br/resizer/v2/UZWX2PPMIBJABLCI5IQO5EXZSA.jpg?quality=80&auth=79ae8c94336bb43dd8a99ba02e34fa7fddcbff099c70dcd78422ec8ad10d0560&height=1080 1322w)
Cigarros Nik
Anúncio dos cigarros Nik no Estadão de 22/2/1958 Foto: Acervo/ Estadão
![](https://www.estadao.com.br/resizer/v2/QLCUNA4E2VLBVJVCITZXJUYDRY.jpg?quality=80&auth=45f21578dbe8177b1246f3ea6f78d50ec7d120fed06e3969f85d8fe3021996b7&height=360 576w, https://www.estadao.com.br/resizer/v2/QLCUNA4E2VLBVJVCITZXJUYDRY.jpg?quality=80&auth=45f21578dbe8177b1246f3ea6f78d50ec7d120fed06e3969f85d8fe3021996b7&height=576 768w, https://www.estadao.com.br/resizer/v2/QLCUNA4E2VLBVJVCITZXJUYDRY.jpg?quality=80&auth=45f21578dbe8177b1246f3ea6f78d50ec7d120fed06e3969f85d8fe3021996b7&height=768 1024w, https://www.estadao.com.br/resizer/v2/QLCUNA4E2VLBVJVCITZXJUYDRY.jpg?quality=80&auth=45f21578dbe8177b1246f3ea6f78d50ec7d120fed06e3969f85d8fe3021996b7&height=1080 1322w)
Automóvel Ford Modelo A Sports Coupe 1928
Anúncio do Ford Model A Sports Coupe,publicado no Estadão de 08/6/1918 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/5BLUZUSA4ZJVNALC6BVVKRRRDI.jpg?quality=80&auth=e2730d6ed520abc7a441f26d8ed57041ac41300ba0f4533022720fd150cbe87c&height=360 576w, https://www.estadao.com.br/resizer/v2/5BLUZUSA4ZJVNALC6BVVKRRRDI.jpg?quality=80&auth=e2730d6ed520abc7a441f26d8ed57041ac41300ba0f4533022720fd150cbe87c&height=576 768w, https://www.estadao.com.br/resizer/v2/5BLUZUSA4ZJVNALC6BVVKRRRDI.jpg?quality=80&auth=e2730d6ed520abc7a441f26d8ed57041ac41300ba0f4533022720fd150cbe87c&height=768 1024w, https://www.estadao.com.br/resizer/v2/5BLUZUSA4ZJVNALC6BVVKRRRDI.jpg?quality=80&auth=e2730d6ed520abc7a441f26d8ed57041ac41300ba0f4533022720fd150cbe87c&height=1080 1322w)
Stella Barros
Anúncio daStella Barrosno Estadão de 25/6/1994 Foto: Acervo/ Estadão
![](https://www.estadao.com.br/resizer/v2/3A4TZTOKLJKPNEGYQEU7PS4GTA.jpg?quality=80&auth=ccb9e64cda23e0723a6846eb8e878a0c3b87e7c267e47c2ecd2458acc3ea9e28&height=360 576w, https://www.estadao.com.br/resizer/v2/3A4TZTOKLJKPNEGYQEU7PS4GTA.jpg?quality=80&auth=ccb9e64cda23e0723a6846eb8e878a0c3b87e7c267e47c2ecd2458acc3ea9e28&height=576 768w, https://www.estadao.com.br/resizer/v2/3A4TZTOKLJKPNEGYQEU7PS4GTA.jpg?quality=80&auth=ccb9e64cda23e0723a6846eb8e878a0c3b87e7c267e47c2ecd2458acc3ea9e28&height=768 1024w, https://www.estadao.com.br/resizer/v2/3A4TZTOKLJKPNEGYQEU7PS4GTA.jpg?quality=80&auth=ccb9e64cda23e0723a6846eb8e878a0c3b87e7c267e47c2ecd2458acc3ea9e28&height=1080 1322w)
Frankenstein contra o Lobishomem
Cartaz do filmeFrankenstein contra o Lobishomem, no Estadão de 11/7/1943. Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/662327YHHJK4DFRGVIGNA3AXVQ.jpg?quality=80&auth=aadc940613860fa7072ad5147f3f7717695b5fa6033815848fb80ac3f641d921&height=360 576w, https://www.estadao.com.br/resizer/v2/662327YHHJK4DFRGVIGNA3AXVQ.jpg?quality=80&auth=aadc940613860fa7072ad5147f3f7717695b5fa6033815848fb80ac3f641d921&height=576 768w, https://www.estadao.com.br/resizer/v2/662327YHHJK4DFRGVIGNA3AXVQ.jpg?quality=80&auth=aadc940613860fa7072ad5147f3f7717695b5fa6033815848fb80ac3f641d921&height=768 1024w, https://www.estadao.com.br/resizer/v2/662327YHHJK4DFRGVIGNA3AXVQ.jpg?quality=80&auth=aadc940613860fa7072ad5147f3f7717695b5fa6033815848fb80ac3f641d921&height=1080 1322w)
Chevette 78
Anúncio doChevette da Chevroletno Estadão de 27/7/1978 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/7W6QGMXD6RP7PLBZ275JBXNIWI.jpg?quality=80&auth=a70ad8a6732c354fde5d5c02095debd73df8f9da34989a6cf140516630bdb713&height=360 576w, https://www.estadao.com.br/resizer/v2/7W6QGMXD6RP7PLBZ275JBXNIWI.jpg?quality=80&auth=a70ad8a6732c354fde5d5c02095debd73df8f9da34989a6cf140516630bdb713&height=576 768w, https://www.estadao.com.br/resizer/v2/7W6QGMXD6RP7PLBZ275JBXNIWI.jpg?quality=80&auth=a70ad8a6732c354fde5d5c02095debd73df8f9da34989a6cf140516630bdb713&height=768 1024w, https://www.estadao.com.br/resizer/v2/7W6QGMXD6RP7PLBZ275JBXNIWI.jpg?quality=80&auth=a70ad8a6732c354fde5d5c02095debd73df8f9da34989a6cf140516630bdb713&height=1080 1322w)
Teleimpressor
Anúnciod oTeleimpressorTR-520 da Tenpo, no Estadão de 14/8/1988 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/B3SN4SNNONOLHGQXABG2QWRGLI.jpg?quality=80&auth=f7caa06870b049e906d578efc449ce9d29ee7484b4faad2f7aec3d677dc0bb37&height=360 576w, https://www.estadao.com.br/resizer/v2/B3SN4SNNONOLHGQXABG2QWRGLI.jpg?quality=80&auth=f7caa06870b049e906d578efc449ce9d29ee7484b4faad2f7aec3d677dc0bb37&height=576 768w, https://www.estadao.com.br/resizer/v2/B3SN4SNNONOLHGQXABG2QWRGLI.jpg?quality=80&auth=f7caa06870b049e906d578efc449ce9d29ee7484b4faad2f7aec3d677dc0bb37&height=768 1024w, https://www.estadao.com.br/resizer/v2/B3SN4SNNONOLHGQXABG2QWRGLI.jpg?quality=80&auth=f7caa06870b049e906d578efc449ce9d29ee7484b4faad2f7aec3d677dc0bb37&height=1080 1322w)
Vigogenio
Anúncio do fortificante Vigogenio publicado no Estadão em13 de abril de 1923 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/2QLVHGXFRZM3BFW36RPRRPF3SQ.jpg?quality=80&auth=1366085bf128c7da0b71c814f2a6ca23b965e58519213f8f31a4bb12925107c1&height=360 576w, https://www.estadao.com.br/resizer/v2/2QLVHGXFRZM3BFW36RPRRPF3SQ.jpg?quality=80&auth=1366085bf128c7da0b71c814f2a6ca23b965e58519213f8f31a4bb12925107c1&height=576 768w, https://www.estadao.com.br/resizer/v2/2QLVHGXFRZM3BFW36RPRRPF3SQ.jpg?quality=80&auth=1366085bf128c7da0b71c814f2a6ca23b965e58519213f8f31a4bb12925107c1&height=768 1024w, https://www.estadao.com.br/resizer/v2/2QLVHGXFRZM3BFW36RPRRPF3SQ.jpg?quality=80&auth=1366085bf128c7da0b71c814f2a6ca23b965e58519213f8f31a4bb12925107c1&height=1080 1322w)
Coca-Cola
Anúncio do refrigerantepublicado em 28/09/1958 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/PJ7XHPMLXRLDPLHGP5UDQIM6LQ.jpg?quality=80&auth=1601b25b529589c461391db1677cfa3584f94c6abbf22ae60ebf8948bf2b41a1&height=360 576w, https://www.estadao.com.br/resizer/v2/PJ7XHPMLXRLDPLHGP5UDQIM6LQ.jpg?quality=80&auth=1601b25b529589c461391db1677cfa3584f94c6abbf22ae60ebf8948bf2b41a1&height=576 768w, https://www.estadao.com.br/resizer/v2/PJ7XHPMLXRLDPLHGP5UDQIM6LQ.jpg?quality=80&auth=1601b25b529589c461391db1677cfa3584f94c6abbf22ae60ebf8948bf2b41a1&height=768 1024w, https://www.estadao.com.br/resizer/v2/PJ7XHPMLXRLDPLHGP5UDQIM6LQ.jpg?quality=80&auth=1601b25b529589c461391db1677cfa3584f94c6abbf22ae60ebf8948bf2b41a1&height=1080 1322w)
Fogão Uncle-Sam
A propaganda dos fogões foipublicada em 24/1/1888 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/RC3DF66DDVIHDCLG7KPA5PCPQI.jpg?quality=80&auth=56f271e9bef108bbc4515530d42e99b21c594b5e1fca57176b35501fe12370c0&height=360 576w, https://www.estadao.com.br/resizer/v2/RC3DF66DDVIHDCLG7KPA5PCPQI.jpg?quality=80&auth=56f271e9bef108bbc4515530d42e99b21c594b5e1fca57176b35501fe12370c0&height=576 768w, https://www.estadao.com.br/resizer/v2/RC3DF66DDVIHDCLG7KPA5PCPQI.jpg?quality=80&auth=56f271e9bef108bbc4515530d42e99b21c594b5e1fca57176b35501fe12370c0&height=768 1024w, https://www.estadao.com.br/resizer/v2/RC3DF66DDVIHDCLG7KPA5PCPQI.jpg?quality=80&auth=56f271e9bef108bbc4515530d42e99b21c594b5e1fca57176b35501fe12370c0&height=1080 1322w)
Parker 51
Anúncio do lançamento da caneta esferegráfica Parker 51, publicado em22 de março de 1955 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/NC3QAW27IZP55E5YKYM5P6GTI4.jpg?quality=80&auth=ee848d97961bf660495152242c7dbddcca0fc4d3e117651d5c4aadfef08e8331&height=360 576w, https://www.estadao.com.br/resizer/v2/NC3QAW27IZP55E5YKYM5P6GTI4.jpg?quality=80&auth=ee848d97961bf660495152242c7dbddcca0fc4d3e117651d5c4aadfef08e8331&height=576 768w, https://www.estadao.com.br/resizer/v2/NC3QAW27IZP55E5YKYM5P6GTI4.jpg?quality=80&auth=ee848d97961bf660495152242c7dbddcca0fc4d3e117651d5c4aadfef08e8331&height=768 1024w, https://www.estadao.com.br/resizer/v2/NC3QAW27IZP55E5YKYM5P6GTI4.jpg?quality=80&auth=ee848d97961bf660495152242c7dbddcca0fc4d3e117651d5c4aadfef08e8331&height=1080 1322w)
Vídeo cassette da Sharp
Anúncio de aparelhos de vídeo cassete da Sharp, no Estadão de 05/5/1988 Foto: Acervo/ Estadão
![](https://www.estadao.com.br/resizer/v2/KGVJK7O5WJIW3FTQYVU45RNTYA.jpg?quality=80&auth=eefa0e4fe42c24c40b175774862e3c5a6513aa7e54313ecd37907bb2a8db6e56&height=360 576w, https://www.estadao.com.br/resizer/v2/KGVJK7O5WJIW3FTQYVU45RNTYA.jpg?quality=80&auth=eefa0e4fe42c24c40b175774862e3c5a6513aa7e54313ecd37907bb2a8db6e56&height=576 768w, https://www.estadao.com.br/resizer/v2/KGVJK7O5WJIW3FTQYVU45RNTYA.jpg?quality=80&auth=eefa0e4fe42c24c40b175774862e3c5a6513aa7e54313ecd37907bb2a8db6e56&height=768 1024w, https://www.estadao.com.br/resizer/v2/KGVJK7O5WJIW3FTQYVU45RNTYA.jpg?quality=80&auth=eefa0e4fe42c24c40b175774862e3c5a6513aa7e54313ecd37907bb2a8db6e56&height=1080 1322w)
Guerra dos refrigerantes
Guerra dos refrigerantes Guaraná Espumante e Lemon Crush na edição de21 de setembro de 1921 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/AZIDPEY2DBLWVFCHMHR7RFQWSA.jpg?quality=80&auth=21b4ba9c0d2e0ee6ec040fc1baef05d42e7e64e4898c269bc6f13e807e29c153&height=360 576w, https://www.estadao.com.br/resizer/v2/AZIDPEY2DBLWVFCHMHR7RFQWSA.jpg?quality=80&auth=21b4ba9c0d2e0ee6ec040fc1baef05d42e7e64e4898c269bc6f13e807e29c153&height=576 768w, https://www.estadao.com.br/resizer/v2/AZIDPEY2DBLWVFCHMHR7RFQWSA.jpg?quality=80&auth=21b4ba9c0d2e0ee6ec040fc1baef05d42e7e64e4898c269bc6f13e807e29c153&height=768 1024w, https://www.estadao.com.br/resizer/v2/AZIDPEY2DBLWVFCHMHR7RFQWSA.jpg?quality=80&auth=21b4ba9c0d2e0ee6ec040fc1baef05d42e7e64e4898c269bc6f13e807e29c153&height=1080 1322w)
Comprimidos Vikelp
O anúncio das pílulas para ganhar peso Vikelp foipublicado em 15/1/1939 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/QT7CVCOU2RN7NJ5I3UY7EKLVIY.jpg?quality=80&auth=f3b173a52405e8f0701be23d7652c8385dfb80c0d4f0458c19cb7dd146e5e19a&height=360 576w, https://www.estadao.com.br/resizer/v2/QT7CVCOU2RN7NJ5I3UY7EKLVIY.jpg?quality=80&auth=f3b173a52405e8f0701be23d7652c8385dfb80c0d4f0458c19cb7dd146e5e19a&height=576 768w, https://www.estadao.com.br/resizer/v2/QT7CVCOU2RN7NJ5I3UY7EKLVIY.jpg?quality=80&auth=f3b173a52405e8f0701be23d7652c8385dfb80c0d4f0458c19cb7dd146e5e19a&height=768 1024w, https://www.estadao.com.br/resizer/v2/QT7CVCOU2RN7NJ5I3UY7EKLVIY.jpg?quality=80&auth=f3b173a52405e8f0701be23d7652c8385dfb80c0d4f0458c19cb7dd146e5e19a&height=1080 1322w)
O Telephono
A propaganda do Telephono e Tympanos Electricos foi publicada noEstadãoem18/8/1878 Foto: Acervo/Estadao
![](https://www.estadao.com.br/resizer/v2/B3W6F52QQVKGLLK7UDUMBNQXLI.jpg?quality=80&auth=fed478e4065a370bb7fb45509fe8663b62b1dd6351278383aec640869fd343cb&height=360 576w, https://www.estadao.com.br/resizer/v2/B3W6F52QQVKGLLK7UDUMBNQXLI.jpg?quality=80&auth=fed478e4065a370bb7fb45509fe8663b62b1dd6351278383aec640869fd343cb&height=576 768w, https://www.estadao.com.br/resizer/v2/B3W6F52QQVKGLLK7UDUMBNQXLI.jpg?quality=80&auth=fed478e4065a370bb7fb45509fe8663b62b1dd6351278383aec640869fd343cb&height=768 1024w, https://www.estadao.com.br/resizer/v2/B3W6F52QQVKGLLK7UDUMBNQXLI.jpg?quality=80&auth=fed478e4065a370bb7fb45509fe8663b62b1dd6351278383aec640869fd343cb&height=1080 1322w)
celular Motorola PT 550
O Estado de S.Paulo - 30/7/1994 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/DOEU6A337FPSJOE7FGW7L5BQVI.jpg?quality=80&auth=f603a8fe11088dcf705a2b36b18e4636d167b741b9b2d26e6d97772f3e6a3432&height=360 576w, https://www.estadao.com.br/resizer/v2/DOEU6A337FPSJOE7FGW7L5BQVI.jpg?quality=80&auth=f603a8fe11088dcf705a2b36b18e4636d167b741b9b2d26e6d97772f3e6a3432&height=576 768w, https://www.estadao.com.br/resizer/v2/DOEU6A337FPSJOE7FGW7L5BQVI.jpg?quality=80&auth=f603a8fe11088dcf705a2b36b18e4636d167b741b9b2d26e6d97772f3e6a3432&height=768 1024w, https://www.estadao.com.br/resizer/v2/DOEU6A337FPSJOE7FGW7L5BQVI.jpg?quality=80&auth=f603a8fe11088dcf705a2b36b18e4636d167b741b9b2d26e6d97772f3e6a3432&height=1080 1322w)
Aspirina
Anúncio da Aspirina publicado em17 de junho de 1914 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/3S4AMAU6BVIPRK5TDOZ4QMKCL4.jpg?quality=80&auth=a691ba4956d29809d036c7f7f80043c59c4736466822ecdb81ee6da1671ea9b7&height=360 576w, https://www.estadao.com.br/resizer/v2/3S4AMAU6BVIPRK5TDOZ4QMKCL4.jpg?quality=80&auth=a691ba4956d29809d036c7f7f80043c59c4736466822ecdb81ee6da1671ea9b7&height=576 768w, https://www.estadao.com.br/resizer/v2/3S4AMAU6BVIPRK5TDOZ4QMKCL4.jpg?quality=80&auth=a691ba4956d29809d036c7f7f80043c59c4736466822ecdb81ee6da1671ea9b7&height=768 1024w, https://www.estadao.com.br/resizer/v2/3S4AMAU6BVIPRK5TDOZ4QMKCL4.jpg?quality=80&auth=a691ba4956d29809d036c7f7f80043c59c4736466822ecdb81ee6da1671ea9b7&height=1080 1322w)
Chocolates Lacta
O Estado de S.Paulo - 12/4/1919 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/4NWOTXFX65M2DIHX7QNEUUBI7U.jpg?quality=80&auth=de9c105343a669ac761181967c2e3af564bc58a3480a766ed4f78b234b9362a6&height=360 576w, https://www.estadao.com.br/resizer/v2/4NWOTXFX65M2DIHX7QNEUUBI7U.jpg?quality=80&auth=de9c105343a669ac761181967c2e3af564bc58a3480a766ed4f78b234b9362a6&height=576 768w, https://www.estadao.com.br/resizer/v2/4NWOTXFX65M2DIHX7QNEUUBI7U.jpg?quality=80&auth=de9c105343a669ac761181967c2e3af564bc58a3480a766ed4f78b234b9362a6&height=768 1024w, https://www.estadao.com.br/resizer/v2/4NWOTXFX65M2DIHX7QNEUUBI7U.jpg?quality=80&auth=de9c105343a669ac761181967c2e3af564bc58a3480a766ed4f78b234b9362a6&height=1080 1322w)
Creme dental Xavier
Creme dental Anti-cárie Xavier. Anúncio publicado em15 de novembro de 1959 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/G5NKGHWXJBKIVFA5L77LIV2J64.jpg?quality=80&auth=6d295b24a88580e61a35af4e0d884ed6a2e52187b4763e3249efca407fe95ac6&height=360 576w, https://www.estadao.com.br/resizer/v2/G5NKGHWXJBKIVFA5L77LIV2J64.jpg?quality=80&auth=6d295b24a88580e61a35af4e0d884ed6a2e52187b4763e3249efca407fe95ac6&height=576 768w, https://www.estadao.com.br/resizer/v2/G5NKGHWXJBKIVFA5L77LIV2J64.jpg?quality=80&auth=6d295b24a88580e61a35af4e0d884ed6a2e52187b4763e3249efca407fe95ac6&height=768 1024w, https://www.estadao.com.br/resizer/v2/G5NKGHWXJBKIVFA5L77LIV2J64.jpg?quality=80&auth=6d295b24a88580e61a35af4e0d884ed6a2e52187b4763e3249efca407fe95ac6&height=1080 1322w)
Leite condensado Nestlé
A propaganda do leite condensado feito com 'leite puro de vaccas suissas'foi publicado em 10/2/1893 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/S3M55SWNIBODVCYZ2PYYOJUKFE.jpg?quality=80&auth=ddde6cd0967ae7fed1bed7595190ef3d0b2a0c6ebf823498af7630b738e668ab&height=360 576w, https://www.estadao.com.br/resizer/v2/S3M55SWNIBODVCYZ2PYYOJUKFE.jpg?quality=80&auth=ddde6cd0967ae7fed1bed7595190ef3d0b2a0c6ebf823498af7630b738e668ab&height=576 768w, https://www.estadao.com.br/resizer/v2/S3M55SWNIBODVCYZ2PYYOJUKFE.jpg?quality=80&auth=ddde6cd0967ae7fed1bed7595190ef3d0b2a0c6ebf823498af7630b738e668ab&height=768 1024w, https://www.estadao.com.br/resizer/v2/S3M55SWNIBODVCYZ2PYYOJUKFE.jpg?quality=80&auth=ddde6cd0967ae7fed1bed7595190ef3d0b2a0c6ebf823498af7630b738e668ab&height=1080 1322w)
Orelhão da Telesp
O Estado de S.Paulo - 02/5/1978 Foto: Acervo/ Estadão
![](https://www.estadao.com.br/resizer/v2/WJWTN6O2ZJMG7MQRODUHY3IMSI.jpg?quality=80&auth=b9bcc83acf9230dcece2ba7111ec8b89cd4a48d572fc112a2f07bd13a5a9cb4b&height=360 576w, https://www.estadao.com.br/resizer/v2/WJWTN6O2ZJMG7MQRODUHY3IMSI.jpg?quality=80&auth=b9bcc83acf9230dcece2ba7111ec8b89cd4a48d572fc112a2f07bd13a5a9cb4b&height=576 768w, https://www.estadao.com.br/resizer/v2/WJWTN6O2ZJMG7MQRODUHY3IMSI.jpg?quality=80&auth=b9bcc83acf9230dcece2ba7111ec8b89cd4a48d572fc112a2f07bd13a5a9cb4b&height=768 1024w, https://www.estadao.com.br/resizer/v2/WJWTN6O2ZJMG7MQRODUHY3IMSI.jpg?quality=80&auth=b9bcc83acf9230dcece2ba7111ec8b89cd4a48d572fc112a2f07bd13a5a9cb4b&height=1080 1322w)
Anúncio da Chevrolet
Anúncio da Chevrolet publicado no Estadão de 10/12/1939 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/O32FELTQ6RIPLAHNEK652G3SBE.jpg?quality=80&auth=a07e07534596ebbdc6261d8458578b99eebbf823dc261928959a0c1580382c63&height=360 576w, https://www.estadao.com.br/resizer/v2/O32FELTQ6RIPLAHNEK652G3SBE.jpg?quality=80&auth=a07e07534596ebbdc6261d8458578b99eebbf823dc261928959a0c1580382c63&height=576 768w, https://www.estadao.com.br/resizer/v2/O32FELTQ6RIPLAHNEK652G3SBE.jpg?quality=80&auth=a07e07534596ebbdc6261d8458578b99eebbf823dc261928959a0c1580382c63&height=768 1024w, https://www.estadao.com.br/resizer/v2/O32FELTQ6RIPLAHNEK652G3SBE.jpg?quality=80&auth=a07e07534596ebbdc6261d8458578b99eebbf823dc261928959a0c1580382c63&height=1080 1322w)
Fusca
O Estado de S.Paulo - 12/02/1969 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/RU7DTDZVUBMZTE6PXFTNA2QGT4.jpg?quality=80&auth=4fda2cf99847ca64412dd927851a06dbefd63b8aabd1a82b2fd684437030e955&height=360 576w, https://www.estadao.com.br/resizer/v2/RU7DTDZVUBMZTE6PXFTNA2QGT4.jpg?quality=80&auth=4fda2cf99847ca64412dd927851a06dbefd63b8aabd1a82b2fd684437030e955&height=576 768w, https://www.estadao.com.br/resizer/v2/RU7DTDZVUBMZTE6PXFTNA2QGT4.jpg?quality=80&auth=4fda2cf99847ca64412dd927851a06dbefd63b8aabd1a82b2fd684437030e955&height=768 1024w, https://www.estadao.com.br/resizer/v2/RU7DTDZVUBMZTE6PXFTNA2QGT4.jpg?quality=80&auth=4fda2cf99847ca64412dd927851a06dbefd63b8aabd1a82b2fd684437030e955&height=1080 1322w)
Indicador
O Estado de S.Paulo- 08/02/1959 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/ZW75QDOI4NKSFOTANNN5ROBG3Y.jpg?quality=80&auth=2cf62ce064b599d8afba4e9d95efb9c90f09cd14d9da15dc7a4dbd48a866e27d&height=360 576w, https://www.estadao.com.br/resizer/v2/ZW75QDOI4NKSFOTANNN5ROBG3Y.jpg?quality=80&auth=2cf62ce064b599d8afba4e9d95efb9c90f09cd14d9da15dc7a4dbd48a866e27d&height=576 768w, https://www.estadao.com.br/resizer/v2/ZW75QDOI4NKSFOTANNN5ROBG3Y.jpg?quality=80&auth=2cf62ce064b599d8afba4e9d95efb9c90f09cd14d9da15dc7a4dbd48a866e27d&height=768 1024w, https://www.estadao.com.br/resizer/v2/ZW75QDOI4NKSFOTANNN5ROBG3Y.jpg?quality=80&auth=2cf62ce064b599d8afba4e9d95efb9c90f09cd14d9da15dc7a4dbd48a866e27d&height=1080 1322w)
Videocassete Sony
Anúncio deVideocasseteSony Motorradio, publicado noEstadão de 14/3/1973. Foto: Acervo/ Estadão
![](https://www.estadao.com.br/resizer/v2/GDJHOLPYN5JGVNTTVTTME6FBCA.jpg?quality=80&auth=bb799f8da70681e366709d786f94ee5a73d52536bb2f08ec1c00a4e4d58bd169&height=360 576w, https://www.estadao.com.br/resizer/v2/GDJHOLPYN5JGVNTTVTTME6FBCA.jpg?quality=80&auth=bb799f8da70681e366709d786f94ee5a73d52536bb2f08ec1c00a4e4d58bd169&height=576 768w, https://www.estadao.com.br/resizer/v2/GDJHOLPYN5JGVNTTVTTME6FBCA.jpg?quality=80&auth=bb799f8da70681e366709d786f94ee5a73d52536bb2f08ec1c00a4e4d58bd169&height=768 1024w, https://www.estadao.com.br/resizer/v2/GDJHOLPYN5JGVNTTVTTME6FBCA.jpg?quality=80&auth=bb799f8da70681e366709d786f94ee5a73d52536bb2f08ec1c00a4e4d58bd169&height=1080 1322w)
Cartaz de Rambo I
Cartaz deRambo: Programado para Matar (1982), no Estadão de 21/5/1983. Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/C5EULSB5UJPVRMIFLWK5OTBNMU.jpg?quality=80&auth=ed2c56094a6188e82ede1f63ad4538ef3a8406f227e21151d6862e16f665466a&height=360 576w, https://www.estadao.com.br/resizer/v2/C5EULSB5UJPVRMIFLWK5OTBNMU.jpg?quality=80&auth=ed2c56094a6188e82ede1f63ad4538ef3a8406f227e21151d6862e16f665466a&height=576 768w, https://www.estadao.com.br/resizer/v2/C5EULSB5UJPVRMIFLWK5OTBNMU.jpg?quality=80&auth=ed2c56094a6188e82ede1f63ad4538ef3a8406f227e21151d6862e16f665466a&height=768 1024w, https://www.estadao.com.br/resizer/v2/C5EULSB5UJPVRMIFLWK5OTBNMU.jpg?quality=80&auth=ed2c56094a6188e82ede1f63ad4538ef3a8406f227e21151d6862e16f665466a&height=1080 1322w)
CIC
O Estado de S.Paulo - 15/8/1979 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/MRA44VSF5VNA7G2FBE5NDY2D5A.jpg?quality=80&auth=2bd49d7e26be8a743a161bda540a7703197633796ec50966cf10546f2d9afaa1&height=360 576w, https://www.estadao.com.br/resizer/v2/MRA44VSF5VNA7G2FBE5NDY2D5A.jpg?quality=80&auth=2bd49d7e26be8a743a161bda540a7703197633796ec50966cf10546f2d9afaa1&height=576 768w, https://www.estadao.com.br/resizer/v2/MRA44VSF5VNA7G2FBE5NDY2D5A.jpg?quality=80&auth=2bd49d7e26be8a743a161bda540a7703197633796ec50966cf10546f2d9afaa1&height=768 1024w, https://www.estadao.com.br/resizer/v2/MRA44VSF5VNA7G2FBE5NDY2D5A.jpg?quality=80&auth=2bd49d7e26be8a743a161bda540a7703197633796ec50966cf10546f2d9afaa1&height=1080 1322w)
Super Vicki, Jaspion, Changeman, Parker Lewis e Jornada nas Estrelas
O Estado de S.Paulo - 31/7/1994 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/AQFJXG3CFFIOVIG4TR5BMI6RDM.jpg?quality=80&auth=87fc4f4682f0c0af6f47f6868d5599a188e5f9663337b3cfa8a8087352715ec4&height=360 576w, https://www.estadao.com.br/resizer/v2/AQFJXG3CFFIOVIG4TR5BMI6RDM.jpg?quality=80&auth=87fc4f4682f0c0af6f47f6868d5599a188e5f9663337b3cfa8a8087352715ec4&height=576 768w, https://www.estadao.com.br/resizer/v2/AQFJXG3CFFIOVIG4TR5BMI6RDM.jpg?quality=80&auth=87fc4f4682f0c0af6f47f6868d5599a188e5f9663337b3cfa8a8087352715ec4&height=768 1024w, https://www.estadao.com.br/resizer/v2/AQFJXG3CFFIOVIG4TR5BMI6RDM.jpg?quality=80&auth=87fc4f4682f0c0af6f47f6868d5599a188e5f9663337b3cfa8a8087352715ec4&height=1080 1322w)
Volkswagen VW-1600
O Estado de S.Paulo - 20/02/1969 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/ZD24AN4E5JMKDCJYTPKB5OTEJE.jpg?quality=80&auth=3f7ee02c0dce8e11b6c3d320a8c7bfd9f23860c3ecd8f2b28b99b18cfc3c4a88&height=360 576w, https://www.estadao.com.br/resizer/v2/ZD24AN4E5JMKDCJYTPKB5OTEJE.jpg?quality=80&auth=3f7ee02c0dce8e11b6c3d320a8c7bfd9f23860c3ecd8f2b28b99b18cfc3c4a88&height=576 768w, https://www.estadao.com.br/resizer/v2/ZD24AN4E5JMKDCJYTPKB5OTEJE.jpg?quality=80&auth=3f7ee02c0dce8e11b6c3d320a8c7bfd9f23860c3ecd8f2b28b99b18cfc3c4a88&height=768 1024w, https://www.estadao.com.br/resizer/v2/ZD24AN4E5JMKDCJYTPKB5OTEJE.jpg?quality=80&auth=3f7ee02c0dce8e11b6c3d320a8c7bfd9f23860c3ecd8f2b28b99b18cfc3c4a88&height=1080 1322w)
Ilha Porchat (1954)
O Estado de S.Paulo - 23/5/1954 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/ANJN4UTIJFOYBDFV3A7CNENLXY.jpg?quality=80&auth=22fca7dce9b2bd3d6c80db8bb1f6c7302ff463d475b9ff79d5eac1a1e73ef109&height=360 576w, https://www.estadao.com.br/resizer/v2/ANJN4UTIJFOYBDFV3A7CNENLXY.jpg?quality=80&auth=22fca7dce9b2bd3d6c80db8bb1f6c7302ff463d475b9ff79d5eac1a1e73ef109&height=576 768w, https://www.estadao.com.br/resizer/v2/ANJN4UTIJFOYBDFV3A7CNENLXY.jpg?quality=80&auth=22fca7dce9b2bd3d6c80db8bb1f6c7302ff463d475b9ff79d5eac1a1e73ef109&height=768 1024w, https://www.estadao.com.br/resizer/v2/ANJN4UTIJFOYBDFV3A7CNENLXY.jpg?quality=80&auth=22fca7dce9b2bd3d6c80db8bb1f6c7302ff463d475b9ff79d5eac1a1e73ef109&height=1080 1322w)
Teclado da Casio
O Estado de S.Paulo- 03/6/1984 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/FKAOFYHOORNGNA7J4EKJVFCVDI.jpg?quality=80&auth=775d947f2fbe852b39158fa719000994dfa332efbbd9d47adfcc87e99297cdf8&height=360 576w, https://www.estadao.com.br/resizer/v2/FKAOFYHOORNGNA7J4EKJVFCVDI.jpg?quality=80&auth=775d947f2fbe852b39158fa719000994dfa332efbbd9d47adfcc87e99297cdf8&height=576 768w, https://www.estadao.com.br/resizer/v2/FKAOFYHOORNGNA7J4EKJVFCVDI.jpg?quality=80&auth=775d947f2fbe852b39158fa719000994dfa332efbbd9d47adfcc87e99297cdf8&height=768 1024w, https://www.estadao.com.br/resizer/v2/FKAOFYHOORNGNA7J4EKJVFCVDI.jpg?quality=80&auth=775d947f2fbe852b39158fa719000994dfa332efbbd9d47adfcc87e99297cdf8&height=1080 1322w)
Publicidade do relógio Omega
O Estado de S.Paulo - 23/7/1969 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/4LDSNYIFAJMOVP2LJBOGELIDEI.jpg?quality=80&auth=a61fc31fec9f33e65d5daccaee50dcfb71c135676e1a207f4c7e3ca592b65f3e&height=360 576w, https://www.estadao.com.br/resizer/v2/4LDSNYIFAJMOVP2LJBOGELIDEI.jpg?quality=80&auth=a61fc31fec9f33e65d5daccaee50dcfb71c135676e1a207f4c7e3ca592b65f3e&height=576 768w, https://www.estadao.com.br/resizer/v2/4LDSNYIFAJMOVP2LJBOGELIDEI.jpg?quality=80&auth=a61fc31fec9f33e65d5daccaee50dcfb71c135676e1a207f4c7e3ca592b65f3e&height=768 1024w, https://www.estadao.com.br/resizer/v2/4LDSNYIFAJMOVP2LJBOGELIDEI.jpg?quality=80&auth=a61fc31fec9f33e65d5daccaee50dcfb71c135676e1a207f4c7e3ca592b65f3e&height=1080 1322w)
Anúncio da cerveja Brahma Chopp
Anúncio da cerveja Brahma Chopp, publicado no Estadão de 24/4/1958 Foto: Acervo/ Estadão
![](https://www.estadao.com.br/resizer/v2/4QETLI2XHVKR3MTU4SFL4RGD7Y.jpg?quality=80&auth=feaa763dc587f9e43ac471d15df3468bc13a1fd78871fea6f9f61fb5457db49e&height=360 576w, https://www.estadao.com.br/resizer/v2/4QETLI2XHVKR3MTU4SFL4RGD7Y.jpg?quality=80&auth=feaa763dc587f9e43ac471d15df3468bc13a1fd78871fea6f9f61fb5457db49e&height=576 768w, https://www.estadao.com.br/resizer/v2/4QETLI2XHVKR3MTU4SFL4RGD7Y.jpg?quality=80&auth=feaa763dc587f9e43ac471d15df3468bc13a1fd78871fea6f9f61fb5457db49e&height=768 1024w, https://www.estadao.com.br/resizer/v2/4QETLI2XHVKR3MTU4SFL4RGD7Y.jpg?quality=80&auth=feaa763dc587f9e43ac471d15df3468bc13a1fd78871fea6f9f61fb5457db49e&height=1080 1322w)
Caneta Sheaffer's
Anúncio decaneta tinteiropublicadono Estadão de 16/5/1943 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/6YSBN5XWYBLC7NXXGEQJ5UJO34.jpg?quality=80&auth=8129a1e00ab640ee1b03b7e380e6701e1d58c77012eeb8a9aedef87c34094661&height=360 576w, https://www.estadao.com.br/resizer/v2/6YSBN5XWYBLC7NXXGEQJ5UJO34.jpg?quality=80&auth=8129a1e00ab640ee1b03b7e380e6701e1d58c77012eeb8a9aedef87c34094661&height=576 768w, https://www.estadao.com.br/resizer/v2/6YSBN5XWYBLC7NXXGEQJ5UJO34.jpg?quality=80&auth=8129a1e00ab640ee1b03b7e380e6701e1d58c77012eeb8a9aedef87c34094661&height=768 1024w, https://www.estadao.com.br/resizer/v2/6YSBN5XWYBLC7NXXGEQJ5UJO34.jpg?quality=80&auth=8129a1e00ab640ee1b03b7e380e6701e1d58c77012eeb8a9aedef87c34094661&height=1080 1322w)
Anúncio de desodorante
Anúncio docosmético Odorono, publicado no Estadão de 14/5/1948 Foto: Acervo/ Estadão
![](https://www.estadao.com.br/resizer/v2/7533NDRCPJKN7KNG335ZMW63PM.jpg?quality=80&auth=779bfde813753cc9d7751776920d29db5b07c765c767972c9587a60f7e84ec3c&height=360 576w, https://www.estadao.com.br/resizer/v2/7533NDRCPJKN7KNG335ZMW63PM.jpg?quality=80&auth=779bfde813753cc9d7751776920d29db5b07c765c767972c9587a60f7e84ec3c&height=576 768w, https://www.estadao.com.br/resizer/v2/7533NDRCPJKN7KNG335ZMW63PM.jpg?quality=80&auth=779bfde813753cc9d7751776920d29db5b07c765c767972c9587a60f7e84ec3c&height=768 1024w, https://www.estadao.com.br/resizer/v2/7533NDRCPJKN7KNG335ZMW63PM.jpg?quality=80&auth=779bfde813753cc9d7751776920d29db5b07c765c767972c9587a60f7e84ec3c&height=1080 1322w)
TV Pirata
Anúncio do programa TV Pirata, no Estadão de 17/4/1988. Foto: Acervo/ Estadão
![](https://www.estadao.com.br/resizer/v2/BIJ37Z2KUVPOLEZHTUFVGQMONA.jpg?quality=80&auth=0f5b2b45e83d4dc27fca91e2b8abd1c06affbb96d2aa8ce9c28f094c4ec7715f&height=360 576w, https://www.estadao.com.br/resizer/v2/BIJ37Z2KUVPOLEZHTUFVGQMONA.jpg?quality=80&auth=0f5b2b45e83d4dc27fca91e2b8abd1c06affbb96d2aa8ce9c28f094c4ec7715f&height=576 768w, https://www.estadao.com.br/resizer/v2/BIJ37Z2KUVPOLEZHTUFVGQMONA.jpg?quality=80&auth=0f5b2b45e83d4dc27fca91e2b8abd1c06affbb96d2aa8ce9c28f094c4ec7715f&height=768 1024w, https://www.estadao.com.br/resizer/v2/BIJ37Z2KUVPOLEZHTUFVGQMONA.jpg?quality=80&auth=0f5b2b45e83d4dc27fca91e2b8abd1c06affbb96d2aa8ce9c28f094c4ec7715f&height=1080 1322w)
Publicidade do Dia dos Namorados da Embratel
O Estado de S.Paulo - 12/6/1979 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/YBQEKJ7ANVMIDNCDKFCXSN6GPU.jpg?quality=80&auth=cc44ab7edb728f2accb563a4629e23ca8a7e0eb6a29129aa6e27f173a72e8c8c&height=360 576w, https://www.estadao.com.br/resizer/v2/YBQEKJ7ANVMIDNCDKFCXSN6GPU.jpg?quality=80&auth=cc44ab7edb728f2accb563a4629e23ca8a7e0eb6a29129aa6e27f173a72e8c8c&height=576 768w, https://www.estadao.com.br/resizer/v2/YBQEKJ7ANVMIDNCDKFCXSN6GPU.jpg?quality=80&auth=cc44ab7edb728f2accb563a4629e23ca8a7e0eb6a29129aa6e27f173a72e8c8c&height=768 1024w, https://www.estadao.com.br/resizer/v2/YBQEKJ7ANVMIDNCDKFCXSN6GPU.jpg?quality=80&auth=cc44ab7edb728f2accb563a4629e23ca8a7e0eb6a29129aa6e27f173a72e8c8c&height=1080 1322w)
Ducal
Propaganda da Ducal, publicada no Estadão de 29/4/1973 Foto: Acervo/ Estadão
![](https://www.estadao.com.br/resizer/v2/J3TCSTSCSRJXZGY7T7ZT6NVUSQ.jpg?quality=80&auth=c06ee52e6bac4269a88e0c46d7501024622cc4bff2a6a158f7d56d02b6c76c25&height=360 576w, https://www.estadao.com.br/resizer/v2/J3TCSTSCSRJXZGY7T7ZT6NVUSQ.jpg?quality=80&auth=c06ee52e6bac4269a88e0c46d7501024622cc4bff2a6a158f7d56d02b6c76c25&height=576 768w, https://www.estadao.com.br/resizer/v2/J3TCSTSCSRJXZGY7T7ZT6NVUSQ.jpg?quality=80&auth=c06ee52e6bac4269a88e0c46d7501024622cc4bff2a6a158f7d56d02b6c76c25&height=768 1024w, https://www.estadao.com.br/resizer/v2/J3TCSTSCSRJXZGY7T7ZT6NVUSQ.jpg?quality=80&auth=c06ee52e6bac4269a88e0c46d7501024622cc4bff2a6a158f7d56d02b6c76c25&height=1080 1322w)
Garota Soquete 1961
Anúncio das lojas Clipper em 1961. Foto: Acervo/ Estadão
![](https://www.estadao.com.br/resizer/v2/LSWCGJQPBNIQTJNORAEJ6RQZT4.jpg?quality=80&auth=91055037473906fd7e2fc2e992c6750b1590a20b4ad87fb7e2ea178712404097&height=360 576w, https://www.estadao.com.br/resizer/v2/LSWCGJQPBNIQTJNORAEJ6RQZT4.jpg?quality=80&auth=91055037473906fd7e2fc2e992c6750b1590a20b4ad87fb7e2ea178712404097&height=576 768w, https://www.estadao.com.br/resizer/v2/LSWCGJQPBNIQTJNORAEJ6RQZT4.jpg?quality=80&auth=91055037473906fd7e2fc2e992c6750b1590a20b4ad87fb7e2ea178712404097&height=768 1024w, https://www.estadao.com.br/resizer/v2/LSWCGJQPBNIQTJNORAEJ6RQZT4.jpg?quality=80&auth=91055037473906fd7e2fc2e992c6750b1590a20b4ad87fb7e2ea178712404097&height=1080 1322w)
Passat Surf
Anúncio do Passat Surf da Volkswagen, publicado no Estadão de 17/5/1978 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/DULET7NZBZIKPNHW7VOFSDBVSE.jpg?quality=80&auth=adf9eb066c9e57c7bb9546c8e9525ac86c81d1c1e749a9b7ac8d5e5b630696ee&height=360 576w, https://www.estadao.com.br/resizer/v2/DULET7NZBZIKPNHW7VOFSDBVSE.jpg?quality=80&auth=adf9eb066c9e57c7bb9546c8e9525ac86c81d1c1e749a9b7ac8d5e5b630696ee&height=576 768w, https://www.estadao.com.br/resizer/v2/DULET7NZBZIKPNHW7VOFSDBVSE.jpg?quality=80&auth=adf9eb066c9e57c7bb9546c8e9525ac86c81d1c1e749a9b7ac8d5e5b630696ee&height=768 1024w, https://www.estadao.com.br/resizer/v2/DULET7NZBZIKPNHW7VOFSDBVSE.jpg?quality=80&auth=adf9eb066c9e57c7bb9546c8e9525ac86c81d1c1e749a9b7ac8d5e5b630696ee&height=1080 1322w)
Publicidade Galeria Paulista
Publicidade Galeria Paulista com liquidação de verão em 25 janeiro 1953. Foto: Acervo / Estadão
![](https://www.estadao.com.br/resizer/v2/ITOKIWIWQRKONNTXDY3NCZ7IGQ.jpg?quality=80&auth=a583558424fdeb091be7f6738a93e0b63c637b5afd17cbea0d887d05b9906150&height=360 576w, https://www.estadao.com.br/resizer/v2/ITOKIWIWQRKONNTXDY3NCZ7IGQ.jpg?quality=80&auth=a583558424fdeb091be7f6738a93e0b63c637b5afd17cbea0d887d05b9906150&height=576 768w, https://www.estadao.com.br/resizer/v2/ITOKIWIWQRKONNTXDY3NCZ7IGQ.jpg?quality=80&auth=a583558424fdeb091be7f6738a93e0b63c637b5afd17cbea0d887d05b9906150&height=768 1024w, https://www.estadao.com.br/resizer/v2/ITOKIWIWQRKONNTXDY3NCZ7IGQ.jpg?quality=80&auth=a583558424fdeb091be7f6738a93e0b63c637b5afd17cbea0d887d05b9906150&height=1080 1322w)
Chocolates Lacta
Anúncio publicado no Estadão de 31/3/1918. Foto: Acervo/ Estadão
![](https://www.estadao.com.br/resizer/v2/FNN7U3EXCNPDXK2WCII2V7ZEG4.jpg?quality=80&auth=643db90c22b83e13667d5834363462e8d0910a743dca6434ff8dfeaa5c1f835a&height=360 576w, https://www.estadao.com.br/resizer/v2/FNN7U3EXCNPDXK2WCII2V7ZEG4.jpg?quality=80&auth=643db90c22b83e13667d5834363462e8d0910a743dca6434ff8dfeaa5c1f835a&height=576 768w, https://www.estadao.com.br/resizer/v2/FNN7U3EXCNPDXK2WCII2V7ZEG4.jpg?quality=80&auth=643db90c22b83e13667d5834363462e8d0910a743dca6434ff8dfeaa5c1f835a&height=768 1024w, https://www.estadao.com.br/resizer/v2/FNN7U3EXCNPDXK2WCII2V7ZEG4.jpg?quality=80&auth=643db90c22b83e13667d5834363462e8d0910a743dca6434ff8dfeaa5c1f835a&height=1080 1322w)
Televisor Invictus
Publicidade com lançamento do televisor de 23 polegadas da marca Invictus em 19 março 1961. Foto: Acervo / Estadão
![](https://www.estadao.com.br/resizer/v2/D2G27TPOAZJMFFL6LHGKY4BOPM.jpg?quality=80&auth=b66945717c762fa26821565981196853936bfb31c059714d284028957f61eb07&height=360 576w, https://www.estadao.com.br/resizer/v2/D2G27TPOAZJMFFL6LHGKY4BOPM.jpg?quality=80&auth=b66945717c762fa26821565981196853936bfb31c059714d284028957f61eb07&height=576 768w, https://www.estadao.com.br/resizer/v2/D2G27TPOAZJMFFL6LHGKY4BOPM.jpg?quality=80&auth=b66945717c762fa26821565981196853936bfb31c059714d284028957f61eb07&height=768 1024w, https://www.estadao.com.br/resizer/v2/D2G27TPOAZJMFFL6LHGKY4BOPM.jpg?quality=80&auth=b66945717c762fa26821565981196853936bfb31c059714d284028957f61eb07&height=1080 1322w)
Vai ao Rio?
Publicidade da viação Cometa. Foto: Estadão Acervo
![](https://www.estadao.com.br/resizer/v2/L7YQPVNEKJP3JH5WIUDO3WUOQM.jpg?quality=80&auth=acd5013abda73555ed6d8e2a1cb06de4864cadbf2c06ac3bbdb58e0172d476c1&height=360 576w, https://www.estadao.com.br/resizer/v2/L7YQPVNEKJP3JH5WIUDO3WUOQM.jpg?quality=80&auth=acd5013abda73555ed6d8e2a1cb06de4864cadbf2c06ac3bbdb58e0172d476c1&height=576 768w, https://www.estadao.com.br/resizer/v2/L7YQPVNEKJP3JH5WIUDO3WUOQM.jpg?quality=80&auth=acd5013abda73555ed6d8e2a1cb06de4864cadbf2c06ac3bbdb58e0172d476c1&height=768 1024w, https://www.estadao.com.br/resizer/v2/L7YQPVNEKJP3JH5WIUDO3WUOQM.jpg?quality=80&auth=acd5013abda73555ed6d8e2a1cb06de4864cadbf2c06ac3bbdb58e0172d476c1&height=1080 1322w)
Sabão Minerva
Anúncio do Sabão Minerva para lavar roupas. Circulou no jornal em 21 março 1946. Foto: Estadão Acervo
![](https://www.estadao.com.br/resizer/v2/WZD7LALDH5N6ZHMPGDE3QVY5OM.jpg?quality=80&auth=0641ccccb222f01b883efe2b25d232807198cd36659a30e76a1a6c6981dc99f4&height=360 576w, https://www.estadao.com.br/resizer/v2/WZD7LALDH5N6ZHMPGDE3QVY5OM.jpg?quality=80&auth=0641ccccb222f01b883efe2b25d232807198cd36659a30e76a1a6c6981dc99f4&height=576 768w, https://www.estadao.com.br/resizer/v2/WZD7LALDH5N6ZHMPGDE3QVY5OM.jpg?quality=80&auth=0641ccccb222f01b883efe2b25d232807198cd36659a30e76a1a6c6981dc99f4&height=768 1024w, https://www.estadao.com.br/resizer/v2/WZD7LALDH5N6ZHMPGDE3QVY5OM.jpg?quality=80&auth=0641ccccb222f01b883efe2b25d232807198cd36659a30e76a1a6c6981dc99f4&height=1080 1322w)
A especialista
Anúncio d'A Especialista em 27 março 1958. Foto: Estadão Acervo
![](https://www.estadao.com.br/resizer/v2/KNRDTTTFOBPJVPZTEKA7Z5RMCA.jpg?quality=80&auth=32ddd76595b3286e70c032012c6824f1c8259cf43b85a4bf6aeb5cf6915f3f86&height=360 576w, https://www.estadao.com.br/resizer/v2/KNRDTTTFOBPJVPZTEKA7Z5RMCA.jpg?quality=80&auth=32ddd76595b3286e70c032012c6824f1c8259cf43b85a4bf6aeb5cf6915f3f86&height=576 768w, https://www.estadao.com.br/resizer/v2/KNRDTTTFOBPJVPZTEKA7Z5RMCA.jpg?quality=80&auth=32ddd76595b3286e70c032012c6824f1c8259cf43b85a4bf6aeb5cf6915f3f86&height=768 1024w, https://www.estadao.com.br/resizer/v2/KNRDTTTFOBPJVPZTEKA7Z5RMCA.jpg?quality=80&auth=32ddd76595b3286e70c032012c6824f1c8259cf43b85a4bf6aeb5cf6915f3f86&height=1080 1322w)
'Roberto Carlos em Ritmo de Aventura'
Anúncio do filmeRoberto Carlos em Ritmo de Aventura, publicado em 02/4/1968. Foto: Acervo/ Estadão
![](https://www.estadao.com.br/resizer/v2/SNH5OD23Q5MUPEGTK526HSRAM4.jpg?quality=80&auth=6169c59f9f4f13f5c5e0c798d98da579fcab7f1e65a3e55b468dda5fc3b409b8&height=360 576w, https://www.estadao.com.br/resizer/v2/SNH5OD23Q5MUPEGTK526HSRAM4.jpg?quality=80&auth=6169c59f9f4f13f5c5e0c798d98da579fcab7f1e65a3e55b468dda5fc3b409b8&height=576 768w, https://www.estadao.com.br/resizer/v2/SNH5OD23Q5MUPEGTK526HSRAM4.jpg?quality=80&auth=6169c59f9f4f13f5c5e0c798d98da579fcab7f1e65a3e55b468dda5fc3b409b8&height=768 1024w, https://www.estadao.com.br/resizer/v2/SNH5OD23Q5MUPEGTK526HSRAM4.jpg?quality=80&auth=6169c59f9f4f13f5c5e0c798d98da579fcab7f1e65a3e55b468dda5fc3b409b8&height=1080 1322w)
'Victrolas' da RCA- Victor
Anúncio da RCA- Victor, publicado no Estadão de 03/4/1938 Foto: Acervo/ Estadão
![](https://www.estadao.com.br/resizer/v2/ESBXDQXAGRM3ZAKND5DTPPWI74.jpg?quality=80&auth=3b81771613f6f303cf1b5d7c1717a0d5e626c2589551e9d0f2fa7b62087d974a&height=360 576w, https://www.estadao.com.br/resizer/v2/ESBXDQXAGRM3ZAKND5DTPPWI74.jpg?quality=80&auth=3b81771613f6f303cf1b5d7c1717a0d5e626c2589551e9d0f2fa7b62087d974a&height=576 768w, https://www.estadao.com.br/resizer/v2/ESBXDQXAGRM3ZAKND5DTPPWI74.jpg?quality=80&auth=3b81771613f6f303cf1b5d7c1717a0d5e626c2589551e9d0f2fa7b62087d974a&height=768 1024w, https://www.estadao.com.br/resizer/v2/ESBXDQXAGRM3ZAKND5DTPPWI74.jpg?quality=80&auth=3b81771613f6f303cf1b5d7c1717a0d5e626c2589551e9d0f2fa7b62087d974a&height=1080 1322w)
Anúncio do Jumbo
Anúncio doJumbo, publicado no Estadão de 05/4/1973. Foto: Acervo/ Estadão
![](https://www.estadao.com.br/resizer/v2/LWGTRNSYO5KRLERDJHMFQTFURI.jpg?quality=80&auth=436b136f305fe6a1567cc4744456719d11da90e838c03640419bcace57ab254c&height=360 576w, https://www.estadao.com.br/resizer/v2/LWGTRNSYO5KRLERDJHMFQTFURI.jpg?quality=80&auth=436b136f305fe6a1567cc4744456719d11da90e838c03640419bcace57ab254c&height=576 768w, https://www.estadao.com.br/resizer/v2/LWGTRNSYO5KRLERDJHMFQTFURI.jpg?quality=80&auth=436b136f305fe6a1567cc4744456719d11da90e838c03640419bcace57ab254c&height=768 1024w, https://www.estadao.com.br/resizer/v2/LWGTRNSYO5KRLERDJHMFQTFURI.jpg?quality=80&auth=436b136f305fe6a1567cc4744456719d11da90e838c03640419bcace57ab254c&height=1080 1322w)
Vemaguet
Anúncio da caminhoneta Vemaguet, no Estadão de 09/4/1963 Foto: Acervo/ Estadão
![](https://www.estadao.com.br/resizer/v2/QUQE7TS4EFK4JD7JHNHNRAGSZE.jpg?quality=80&auth=3b7dfb1a4c7ca77e2709ba1ebeef0472ab6ac756122edee150a84ec969e32852&height=360 576w, https://www.estadao.com.br/resizer/v2/QUQE7TS4EFK4JD7JHNHNRAGSZE.jpg?quality=80&auth=3b7dfb1a4c7ca77e2709ba1ebeef0472ab6ac756122edee150a84ec969e32852&height=576 768w, https://www.estadao.com.br/resizer/v2/QUQE7TS4EFK4JD7JHNHNRAGSZE.jpg?quality=80&auth=3b7dfb1a4c7ca77e2709ba1ebeef0472ab6ac756122edee150a84ec969e32852&height=768 1024w, https://www.estadao.com.br/resizer/v2/QUQE7TS4EFK4JD7JHNHNRAGSZE.jpg?quality=80&auth=3b7dfb1a4c7ca77e2709ba1ebeef0472ab6ac756122edee150a84ec969e32852&height=1080 1322w)
Holiday On Ice
Anúncio do Holiday On Ice publicado em 18/4/1968 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/Y3V5X34BCFNWLJ6YZJDNTGHGNU.jpg?quality=80&auth=6d4b5d4f9a38f532dd13578c1b6d916a50950bc0fe08454db732e5b2c6d96203&height=360 576w, https://www.estadao.com.br/resizer/v2/Y3V5X34BCFNWLJ6YZJDNTGHGNU.jpg?quality=80&auth=6d4b5d4f9a38f532dd13578c1b6d916a50950bc0fe08454db732e5b2c6d96203&height=576 768w, https://www.estadao.com.br/resizer/v2/Y3V5X34BCFNWLJ6YZJDNTGHGNU.jpg?quality=80&auth=6d4b5d4f9a38f532dd13578c1b6d916a50950bc0fe08454db732e5b2c6d96203&height=768 1024w, https://www.estadao.com.br/resizer/v2/Y3V5X34BCFNWLJ6YZJDNTGHGNU.jpg?quality=80&auth=6d4b5d4f9a38f532dd13578c1b6d916a50950bc0fe08454db732e5b2c6d96203&height=1080 1322w)
Anúncio de bicicletas
Anúncio de bicicletaspublicado no Estadão de 23/4/1993 Foto: Acervo/ Estadão
![](https://www.estadao.com.br/resizer/v2/OK32ZDSQI5PDBPGL26FPLJHW5Y.jpg?quality=80&auth=5c555b4c2497e418d84dbf3853480a3bf9403c507d2564705a2a4ef8dba12f14&height=360 576w, https://www.estadao.com.br/resizer/v2/OK32ZDSQI5PDBPGL26FPLJHW5Y.jpg?quality=80&auth=5c555b4c2497e418d84dbf3853480a3bf9403c507d2564705a2a4ef8dba12f14&height=576 768w, https://www.estadao.com.br/resizer/v2/OK32ZDSQI5PDBPGL26FPLJHW5Y.jpg?quality=80&auth=5c555b4c2497e418d84dbf3853480a3bf9403c507d2564705a2a4ef8dba12f14&height=768 1024w, https://www.estadao.com.br/resizer/v2/OK32ZDSQI5PDBPGL26FPLJHW5Y.jpg?quality=80&auth=5c555b4c2497e418d84dbf3853480a3bf9403c507d2564705a2a4ef8dba12f14&height=1080 1322w)
Anúncio do Relógio-calculadora da Casio
Anúncio do Relógio-calculadora da Casio, publicado no Estadão de 26/4/1983 Foto: Acervo/ Estadão
![](https://www.estadao.com.br/resizer/v2/TLSMMNCILNLWLHZOPWB5MUGREY.jpg?quality=80&auth=d980484375a8ec8442b227b674c747976919dc6775808b2fbf0a51c20e0f696f&height=360 576w, https://www.estadao.com.br/resizer/v2/TLSMMNCILNLWLHZOPWB5MUGREY.jpg?quality=80&auth=d980484375a8ec8442b227b674c747976919dc6775808b2fbf0a51c20e0f696f&height=576 768w, https://www.estadao.com.br/resizer/v2/TLSMMNCILNLWLHZOPWB5MUGREY.jpg?quality=80&auth=d980484375a8ec8442b227b674c747976919dc6775808b2fbf0a51c20e0f696f&height=768 1024w, https://www.estadao.com.br/resizer/v2/TLSMMNCILNLWLHZOPWB5MUGREY.jpg?quality=80&auth=d980484375a8ec8442b227b674c747976919dc6775808b2fbf0a51c20e0f696f&height=1080 1322w)
Mappin
Magazine Mappin anunciava sua coleção de 'pullovers' no Estadão de 27/4/1938 Foto: Acervo/ Estadão
![](https://www.estadao.com.br/resizer/v2/5GMIP3KIKJLYNO47LWAHCOM7YY.jpg?quality=80&auth=9d330d74e191174578a646771f8926fde4808a0e83e36da96c44ea1c2063e8f7&height=360 576w, https://www.estadao.com.br/resizer/v2/5GMIP3KIKJLYNO47LWAHCOM7YY.jpg?quality=80&auth=9d330d74e191174578a646771f8926fde4808a0e83e36da96c44ea1c2063e8f7&height=576 768w, https://www.estadao.com.br/resizer/v2/5GMIP3KIKJLYNO47LWAHCOM7YY.jpg?quality=80&auth=9d330d74e191174578a646771f8926fde4808a0e83e36da96c44ea1c2063e8f7&height=768 1024w, https://www.estadao.com.br/resizer/v2/5GMIP3KIKJLYNO47LWAHCOM7YY.jpg?quality=80&auth=9d330d74e191174578a646771f8926fde4808a0e83e36da96c44ea1c2063e8f7&height=1080 1322w)
Gordini
O Estado de S.Paulo - 03/5/1963 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/JWLH7WMKEFPLFGJZQ2Z6HCKASA.jpg?quality=80&auth=a2d3eb6b5004ba9444752ae201b60c6049fb155619226586260445f813ce109c&height=360 576w, https://www.estadao.com.br/resizer/v2/JWLH7WMKEFPLFGJZQ2Z6HCKASA.jpg?quality=80&auth=a2d3eb6b5004ba9444752ae201b60c6049fb155619226586260445f813ce109c&height=576 768w, https://www.estadao.com.br/resizer/v2/JWLH7WMKEFPLFGJZQ2Z6HCKASA.jpg?quality=80&auth=a2d3eb6b5004ba9444752ae201b60c6049fb155619226586260445f813ce109c&height=768 1024w, https://www.estadao.com.br/resizer/v2/JWLH7WMKEFPLFGJZQ2Z6HCKASA.jpg?quality=80&auth=a2d3eb6b5004ba9444752ae201b60c6049fb155619226586260445f813ce109c&height=1080 1322w)
Cartaz do filme A Dama de Shangai
Cartaz do filme A Dama de Shangai, Estadão 04/5/1948 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/IHUAH2YSOROJRDGRPPKZEADK4Y.jpg?quality=80&auth=3e78979d105ea4c862692c2f9b5b896639df3ff854fc4c62a0a8dd9af1c80bbc&height=360 576w, https://www.estadao.com.br/resizer/v2/IHUAH2YSOROJRDGRPPKZEADK4Y.jpg?quality=80&auth=3e78979d105ea4c862692c2f9b5b896639df3ff854fc4c62a0a8dd9af1c80bbc&height=576 768w, https://www.estadao.com.br/resizer/v2/IHUAH2YSOROJRDGRPPKZEADK4Y.jpg?quality=80&auth=3e78979d105ea4c862692c2f9b5b896639df3ff854fc4c62a0a8dd9af1c80bbc&height=768 1024w, https://www.estadao.com.br/resizer/v2/IHUAH2YSOROJRDGRPPKZEADK4Y.jpg?quality=80&auth=3e78979d105ea4c862692c2f9b5b896639df3ff854fc4c62a0a8dd9af1c80bbc&height=1080 1322w)
Aqua Velva
Anúncio da loção Aqua Velva, publicado no Estadão de 06/5/1958 Foto: Acervo/ Estadão
![](https://www.estadao.com.br/resizer/v2/TZHCFHHGRNPCTDC2VMTA7TQTY4.jpg?quality=80&auth=3b2f6780c7442737ab46cbf8f605d13a484cc9d17ed407df6d30c07b43d2542c&height=360 576w, https://www.estadao.com.br/resizer/v2/TZHCFHHGRNPCTDC2VMTA7TQTY4.jpg?quality=80&auth=3b2f6780c7442737ab46cbf8f605d13a484cc9d17ed407df6d30c07b43d2542c&height=576 768w, https://www.estadao.com.br/resizer/v2/TZHCFHHGRNPCTDC2VMTA7TQTY4.jpg?quality=80&auth=3b2f6780c7442737ab46cbf8f605d13a484cc9d17ed407df6d30c07b43d2542c&height=768 1024w, https://www.estadao.com.br/resizer/v2/TZHCFHHGRNPCTDC2VMTA7TQTY4.jpg?quality=80&auth=3b2f6780c7442737ab46cbf8f605d13a484cc9d17ed407df6d30c07b43d2542c&height=1080 1322w)
Creme dental Colgate
Anúncio do creme dental Colgate, publicado no Estadão de 08/5/1938 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/MLIWOIPTGNNYLPNAIR73CMW4G4.jpg?quality=80&auth=b5e3c5d5c726ea1f5281d079e4a2d828092136cae547c46a7423801ded572b6d&height=360 576w, https://www.estadao.com.br/resizer/v2/MLIWOIPTGNNYLPNAIR73CMW4G4.jpg?quality=80&auth=b5e3c5d5c726ea1f5281d079e4a2d828092136cae547c46a7423801ded572b6d&height=576 768w, https://www.estadao.com.br/resizer/v2/MLIWOIPTGNNYLPNAIR73CMW4G4.jpg?quality=80&auth=b5e3c5d5c726ea1f5281d079e4a2d828092136cae547c46a7423801ded572b6d&height=768 1024w, https://www.estadao.com.br/resizer/v2/MLIWOIPTGNNYLPNAIR73CMW4G4.jpg?quality=80&auth=b5e3c5d5c726ea1f5281d079e4a2d828092136cae547c46a7423801ded572b6d&height=1080 1322w)
Fita cassete
Anúncio de fita cassete da Sony, publicado no Estadão de 09/5/1978 Foto: Acervo/ Estadão
![](https://www.estadao.com.br/resizer/v2/SMXTAM5HV5LFFJ7MVFSAMHSWLE.jpg?quality=80&auth=5c65a8394f9854f08a91eafafd61d5a1698740916bf571215e3678dea7a86736&height=360 576w, https://www.estadao.com.br/resizer/v2/SMXTAM5HV5LFFJ7MVFSAMHSWLE.jpg?quality=80&auth=5c65a8394f9854f08a91eafafd61d5a1698740916bf571215e3678dea7a86736&height=576 768w, https://www.estadao.com.br/resizer/v2/SMXTAM5HV5LFFJ7MVFSAMHSWLE.jpg?quality=80&auth=5c65a8394f9854f08a91eafafd61d5a1698740916bf571215e3678dea7a86736&height=768 1024w, https://www.estadao.com.br/resizer/v2/SMXTAM5HV5LFFJ7MVFSAMHSWLE.jpg?quality=80&auth=5c65a8394f9854f08a91eafafd61d5a1698740916bf571215e3678dea7a86736&height=1080 1322w)
Meia entrada
Anúncio de meiaentradasnos cinemas, publicado no Estadão de 10/5/1983 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/GZMMCJRSARIP3HFS2P3VW2GPCU.jpg?quality=80&auth=215989df1ab2d6fffd6ce6fb70e289406eac900b033d880117d263eb4d8bd7e0&height=360 576w, https://www.estadao.com.br/resizer/v2/GZMMCJRSARIP3HFS2P3VW2GPCU.jpg?quality=80&auth=215989df1ab2d6fffd6ce6fb70e289406eac900b033d880117d263eb4d8bd7e0&height=576 768w, https://www.estadao.com.br/resizer/v2/GZMMCJRSARIP3HFS2P3VW2GPCU.jpg?quality=80&auth=215989df1ab2d6fffd6ce6fb70e289406eac900b033d880117d263eb4d8bd7e0&height=768 1024w, https://www.estadao.com.br/resizer/v2/GZMMCJRSARIP3HFS2P3VW2GPCU.jpg?quality=80&auth=215989df1ab2d6fffd6ce6fb70e289406eac900b033d880117d263eb4d8bd7e0&height=1080 1322w)
Chrysler '65'
O Estado de S.Paulo- 10/9/1929 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/I7TQWSHX2JLMLADXUMRCHUNIHM.jpg?quality=80&auth=4c8d551bdabc9fe93c76e694a04bee70adf53e3036e89a18d0831854bc4b1948&height=360 576w, https://www.estadao.com.br/resizer/v2/I7TQWSHX2JLMLADXUMRCHUNIHM.jpg?quality=80&auth=4c8d551bdabc9fe93c76e694a04bee70adf53e3036e89a18d0831854bc4b1948&height=576 768w, https://www.estadao.com.br/resizer/v2/I7TQWSHX2JLMLADXUMRCHUNIHM.jpg?quality=80&auth=4c8d551bdabc9fe93c76e694a04bee70adf53e3036e89a18d0831854bc4b1948&height=768 1024w, https://www.estadao.com.br/resizer/v2/I7TQWSHX2JLMLADXUMRCHUNIHM.jpg?quality=80&auth=4c8d551bdabc9fe93c76e694a04bee70adf53e3036e89a18d0831854bc4b1948&height=1080 1322w)
Como explicar ao meu filho?
Cartaz de filmepublicado no Estadão de 11/5/1928. Foto: Acervo/ Estadão
![](https://www.estadao.com.br/resizer/v2/V6G2SNEJFJPO5OMHZN3QP3G7GM.jpg?quality=80&auth=3105f1203bbc67e01d7b1d4d93bdd537cb7db7103a7f5a07d0f1f92b06d5f721&height=360 576w, https://www.estadao.com.br/resizer/v2/V6G2SNEJFJPO5OMHZN3QP3G7GM.jpg?quality=80&auth=3105f1203bbc67e01d7b1d4d93bdd537cb7db7103a7f5a07d0f1f92b06d5f721&height=576 768w, https://www.estadao.com.br/resizer/v2/V6G2SNEJFJPO5OMHZN3QP3G7GM.jpg?quality=80&auth=3105f1203bbc67e01d7b1d4d93bdd537cb7db7103a7f5a07d0f1f92b06d5f721&height=768 1024w, https://www.estadao.com.br/resizer/v2/V6G2SNEJFJPO5OMHZN3QP3G7GM.jpg?quality=80&auth=3105f1203bbc67e01d7b1d4d93bdd537cb7db7103a7f5a07d0f1f92b06d5f721&height=1080 1322w)
PC da IBM
Anúncio do PC 300GL da IBM no Estadão de 18/5/1998 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/T3M5IZ25FJOGZLFFR7LDASPTLM.jpg?quality=80&auth=b6f2adeab8fc1b71c308435e28987b335649a8903d519635afbf3f88c37a0a78&height=360 576w, https://www.estadao.com.br/resizer/v2/T3M5IZ25FJOGZLFFR7LDASPTLM.jpg?quality=80&auth=b6f2adeab8fc1b71c308435e28987b335649a8903d519635afbf3f88c37a0a78&height=576 768w, https://www.estadao.com.br/resizer/v2/T3M5IZ25FJOGZLFFR7LDASPTLM.jpg?quality=80&auth=b6f2adeab8fc1b71c308435e28987b335649a8903d519635afbf3f88c37a0a78&height=768 1024w, https://www.estadao.com.br/resizer/v2/T3M5IZ25FJOGZLFFR7LDASPTLM.jpg?quality=80&auth=b6f2adeab8fc1b71c308435e28987b335649a8903d519635afbf3f88c37a0a78&height=1080 1322w)
Cassino Atlântico
Anúncio do Cassino Atlântico, publicado no Estadão de 22/5/1938 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/AG25A6KOQBMOHFVJAJZHS3ALRM.jpg?quality=80&auth=475b5401697b7d1e5f40b0285c19f7be5746583f32e9bcfddd6e4a0c8efb5320&height=360 576w, https://www.estadao.com.br/resizer/v2/AG25A6KOQBMOHFVJAJZHS3ALRM.jpg?quality=80&auth=475b5401697b7d1e5f40b0285c19f7be5746583f32e9bcfddd6e4a0c8efb5320&height=576 768w, https://www.estadao.com.br/resizer/v2/AG25A6KOQBMOHFVJAJZHS3ALRM.jpg?quality=80&auth=475b5401697b7d1e5f40b0285c19f7be5746583f32e9bcfddd6e4a0c8efb5320&height=768 1024w, https://www.estadao.com.br/resizer/v2/AG25A6KOQBMOHFVJAJZHS3ALRM.jpg?quality=80&auth=475b5401697b7d1e5f40b0285c19f7be5746583f32e9bcfddd6e4a0c8efb5320&height=1080 1322w)
Carro Playboy
Anúncio do carro Playboy, no Estadão de 11/4/1948. Foto: Acervo/ Estadão
![](https://www.estadao.com.br/resizer/v2/KYOMHEYUGBNQHJMO74BAZ6EKMQ.jpg?quality=80&auth=57343b51d799bae4376510c7c0406c71f6e076a126df0e4cb5957b96b1cb9fd8&height=360 576w, https://www.estadao.com.br/resizer/v2/KYOMHEYUGBNQHJMO74BAZ6EKMQ.jpg?quality=80&auth=57343b51d799bae4376510c7c0406c71f6e076a126df0e4cb5957b96b1cb9fd8&height=576 768w, https://www.estadao.com.br/resizer/v2/KYOMHEYUGBNQHJMO74BAZ6EKMQ.jpg?quality=80&auth=57343b51d799bae4376510c7c0406c71f6e076a126df0e4cb5957b96b1cb9fd8&height=768 1024w, https://www.estadao.com.br/resizer/v2/KYOMHEYUGBNQHJMO74BAZ6EKMQ.jpg?quality=80&auth=57343b51d799bae4376510c7c0406c71f6e076a126df0e4cb5957b96b1cb9fd8&height=1080 1322w)
Ovomaltine
Anúncio deOvomaltine, publicado no Estadão de 23/5/1948 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/E4IYGTJR45K4BJYASRPGNIMDTQ.jpg?quality=80&auth=b9ea223ca805a288a59479d1464a9eebfa30173e33dd2eebd3aae4f3703cc499&height=360 576w, https://www.estadao.com.br/resizer/v2/E4IYGTJR45K4BJYASRPGNIMDTQ.jpg?quality=80&auth=b9ea223ca805a288a59479d1464a9eebfa30173e33dd2eebd3aae4f3703cc499&height=576 768w, https://www.estadao.com.br/resizer/v2/E4IYGTJR45K4BJYASRPGNIMDTQ.jpg?quality=80&auth=b9ea223ca805a288a59479d1464a9eebfa30173e33dd2eebd3aae4f3703cc499&height=768 1024w, https://www.estadao.com.br/resizer/v2/E4IYGTJR45K4BJYASRPGNIMDTQ.jpg?quality=80&auth=b9ea223ca805a288a59479d1464a9eebfa30173e33dd2eebd3aae4f3703cc499&height=1080 1322w)
Ford T - 1923
Anúncio doFord T - 1923, publicado no Estadão de 24/5/1923 Foto: Acervo/ Estadão
![](https://www.estadao.com.br/resizer/v2/CRK2RRZQJFP5XDTIIUKTTUICBA.jpg?quality=80&auth=9c76e1e7ad1a621e28b4fd17d1d8ac01325137ccde06bd2c6971c5515689d6ef&height=360 576w, https://www.estadao.com.br/resizer/v2/CRK2RRZQJFP5XDTIIUKTTUICBA.jpg?quality=80&auth=9c76e1e7ad1a621e28b4fd17d1d8ac01325137ccde06bd2c6971c5515689d6ef&height=576 768w, https://www.estadao.com.br/resizer/v2/CRK2RRZQJFP5XDTIIUKTTUICBA.jpg?quality=80&auth=9c76e1e7ad1a621e28b4fd17d1d8ac01325137ccde06bd2c6971c5515689d6ef&height=768 1024w, https://www.estadao.com.br/resizer/v2/CRK2RRZQJFP5XDTIIUKTTUICBA.jpg?quality=80&auth=9c76e1e7ad1a621e28b4fd17d1d8ac01325137ccde06bd2c6971c5515689d6ef&height=1080 1322w)
Máquinas de escrever
Anúncio de máquinas de escreverRemington, no Estadão de 28/5/1978. Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/V67Z46BWPVIMLLOLXCWLOKFJ6A.jpg?quality=80&auth=f482a33ac41520683fcf08b43f6eb7878f20b94e1c2ffbdd474fc64a118f5d1a&height=360 576w, https://www.estadao.com.br/resizer/v2/V67Z46BWPVIMLLOLXCWLOKFJ6A.jpg?quality=80&auth=f482a33ac41520683fcf08b43f6eb7878f20b94e1c2ffbdd474fc64a118f5d1a&height=576 768w, https://www.estadao.com.br/resizer/v2/V67Z46BWPVIMLLOLXCWLOKFJ6A.jpg?quality=80&auth=f482a33ac41520683fcf08b43f6eb7878f20b94e1c2ffbdd474fc64a118f5d1a&height=768 1024w, https://www.estadao.com.br/resizer/v2/V67Z46BWPVIMLLOLXCWLOKFJ6A.jpg?quality=80&auth=f482a33ac41520683fcf08b43f6eb7878f20b94e1c2ffbdd474fc64a118f5d1a&height=1080 1322w)
Gasolina Shell
Anúncio dos postos e gasolina Shell publicado no Estadão de 30/5/1963 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/MK2ELTSQPVIY3NXTVU2WAECZU4.jpg?quality=80&auth=86f3725737070d285a574c798e2233396518be396141244bce75461e5a613b72&height=360 576w, https://www.estadao.com.br/resizer/v2/MK2ELTSQPVIY3NXTVU2WAECZU4.jpg?quality=80&auth=86f3725737070d285a574c798e2233396518be396141244bce75461e5a613b72&height=576 768w, https://www.estadao.com.br/resizer/v2/MK2ELTSQPVIY3NXTVU2WAECZU4.jpg?quality=80&auth=86f3725737070d285a574c798e2233396518be396141244bce75461e5a613b72&height=768 1024w, https://www.estadao.com.br/resizer/v2/MK2ELTSQPVIY3NXTVU2WAECZU4.jpg?quality=80&auth=86f3725737070d285a574c798e2233396518be396141244bce75461e5a613b72&height=1080 1322w)
Cartaz de Sabrina
Cartaz deSabrina, publicado no Estadão de 31/5/1963 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/RLZZWXLIIZMR7FXCO24K3VSWR4.jpg?quality=80&auth=fcdf3706c2ef60a0eb142e0cebd0eb96248d9b82eaac649ee954a8e3932b4a8b&height=360 576w, https://www.estadao.com.br/resizer/v2/RLZZWXLIIZMR7FXCO24K3VSWR4.jpg?quality=80&auth=fcdf3706c2ef60a0eb142e0cebd0eb96248d9b82eaac649ee954a8e3932b4a8b&height=576 768w, https://www.estadao.com.br/resizer/v2/RLZZWXLIIZMR7FXCO24K3VSWR4.jpg?quality=80&auth=fcdf3706c2ef60a0eb142e0cebd0eb96248d9b82eaac649ee954a8e3932b4a8b&height=768 1024w, https://www.estadao.com.br/resizer/v2/RLZZWXLIIZMR7FXCO24K3VSWR4.jpg?quality=80&auth=fcdf3706c2ef60a0eb142e0cebd0eb96248d9b82eaac649ee954a8e3932b4a8b&height=1080 1322w)
Anúncio pó Royal
Anúncio do fermento Royal e receita de bolo publicados no Estadão de 1919 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/IVTYKLGF2RNJDOQ36VI2QUCODY.jpg?quality=80&auth=1c5634ff43e259297705c62ebf45e0bead22a79b56d18ad88d7180667c3fa986&height=360 576w, https://www.estadao.com.br/resizer/v2/IVTYKLGF2RNJDOQ36VI2QUCODY.jpg?quality=80&auth=1c5634ff43e259297705c62ebf45e0bead22a79b56d18ad88d7180667c3fa986&height=576 768w, https://www.estadao.com.br/resizer/v2/IVTYKLGF2RNJDOQ36VI2QUCODY.jpg?quality=80&auth=1c5634ff43e259297705c62ebf45e0bead22a79b56d18ad88d7180667c3fa986&height=768 1024w, https://www.estadao.com.br/resizer/v2/IVTYKLGF2RNJDOQ36VI2QUCODY.jpg?quality=80&auth=1c5634ff43e259297705c62ebf45e0bead22a79b56d18ad88d7180667c3fa986&height=1080 1322w)
Games
Anúncio dos games da Dismac, publicado no Estadão de 05/6/1983. Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/22JH3TOJ4NOITGW5E4RVPGJFLM.jpg?quality=80&auth=061e71e5db1e14154198cd8456c6a80d80bc6460a8df0c03557c85cd7c5c92df&height=360 576w, https://www.estadao.com.br/resizer/v2/22JH3TOJ4NOITGW5E4RVPGJFLM.jpg?quality=80&auth=061e71e5db1e14154198cd8456c6a80d80bc6460a8df0c03557c85cd7c5c92df&height=576 768w, https://www.estadao.com.br/resizer/v2/22JH3TOJ4NOITGW5E4RVPGJFLM.jpg?quality=80&auth=061e71e5db1e14154198cd8456c6a80d80bc6460a8df0c03557c85cd7c5c92df&height=768 1024w, https://www.estadao.com.br/resizer/v2/22JH3TOJ4NOITGW5E4RVPGJFLM.jpg?quality=80&auth=061e71e5db1e14154198cd8456c6a80d80bc6460a8df0c03557c85cd7c5c92df&height=1080 1322w)
Tricol- Lã
Anúncio das malhasTricolã no Estadão de 01/7/1958. Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/S3YESFBDFVNSJAJDFCQVQM2K6I.jpg?quality=80&auth=95ba03b37d29fce2858f44d4afa2292b45aa239212d7d52ce29bb82ef231f633&height=360 576w, https://www.estadao.com.br/resizer/v2/S3YESFBDFVNSJAJDFCQVQM2K6I.jpg?quality=80&auth=95ba03b37d29fce2858f44d4afa2292b45aa239212d7d52ce29bb82ef231f633&height=576 768w, https://www.estadao.com.br/resizer/v2/S3YESFBDFVNSJAJDFCQVQM2K6I.jpg?quality=80&auth=95ba03b37d29fce2858f44d4afa2292b45aa239212d7d52ce29bb82ef231f633&height=768 1024w, https://www.estadao.com.br/resizer/v2/S3YESFBDFVNSJAJDFCQVQM2K6I.jpg?quality=80&auth=95ba03b37d29fce2858f44d4afa2292b45aa239212d7d52ce29bb82ef231f633&height=1080 1322w)
Desenhos animados
Chuvisco, Plick e Plock, D. Pixote, Catatau e Zé Colméia, anúncio dedesenhos animadosno Estadão de 15/10/1961 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/JTRRQZUTVNOS5GVJRG5FGFOHQU.jpg?quality=80&auth=0b00f9a895ca72399f0583f1e8c389b01cd973e3daf7a4e90a12b96b422048f6&height=360 576w, https://www.estadao.com.br/resizer/v2/JTRRQZUTVNOS5GVJRG5FGFOHQU.jpg?quality=80&auth=0b00f9a895ca72399f0583f1e8c389b01cd973e3daf7a4e90a12b96b422048f6&height=576 768w, https://www.estadao.com.br/resizer/v2/JTRRQZUTVNOS5GVJRG5FGFOHQU.jpg?quality=80&auth=0b00f9a895ca72399f0583f1e8c389b01cd973e3daf7a4e90a12b96b422048f6&height=768 1024w, https://www.estadao.com.br/resizer/v2/JTRRQZUTVNOS5GVJRG5FGFOHQU.jpg?quality=80&auth=0b00f9a895ca72399f0583f1e8c389b01cd973e3daf7a4e90a12b96b422048f6&height=1080 1322w)
Anúncio do Fusca 1968
Anúncio do Fusca 1968publicado no Estadão de 11/6/1968 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/X2OADFRKGNKNZLM5JWKXFVT3ZQ.jpg?quality=80&auth=a56ed2e36bc36d8fcf35094962ee0333897ccf335661ca66396ae0c898b8aee7&height=360 576w, https://www.estadao.com.br/resizer/v2/X2OADFRKGNKNZLM5JWKXFVT3ZQ.jpg?quality=80&auth=a56ed2e36bc36d8fcf35094962ee0333897ccf335661ca66396ae0c898b8aee7&height=576 768w, https://www.estadao.com.br/resizer/v2/X2OADFRKGNKNZLM5JWKXFVT3ZQ.jpg?quality=80&auth=a56ed2e36bc36d8fcf35094962ee0333897ccf335661ca66396ae0c898b8aee7&height=768 1024w, https://www.estadao.com.br/resizer/v2/X2OADFRKGNKNZLM5JWKXFVT3ZQ.jpg?quality=80&auth=a56ed2e36bc36d8fcf35094962ee0333897ccf335661ca66396ae0c898b8aee7&height=1080 1322w)
Dia dos Namorados
Anúncio publicado no Estadão de 09/6/1983 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/AMR33O7DJNJHNCVX5LYXYPKGTA.jpg?quality=80&auth=f42c38392822ed11273c3729ce7c14d7b72ae77b16a8f9e2a9d23cf01d1c5bf8&height=360 576w, https://www.estadao.com.br/resizer/v2/AMR33O7DJNJHNCVX5LYXYPKGTA.jpg?quality=80&auth=f42c38392822ed11273c3729ce7c14d7b72ae77b16a8f9e2a9d23cf01d1c5bf8&height=576 768w, https://www.estadao.com.br/resizer/v2/AMR33O7DJNJHNCVX5LYXYPKGTA.jpg?quality=80&auth=f42c38392822ed11273c3729ce7c14d7b72ae77b16a8f9e2a9d23cf01d1c5bf8&height=768 1024w, https://www.estadao.com.br/resizer/v2/AMR33O7DJNJHNCVX5LYXYPKGTA.jpg?quality=80&auth=f42c38392822ed11273c3729ce7c14d7b72ae77b16a8f9e2a9d23cf01d1c5bf8&height=1080 1322w)
Brasília
Anúncio da Volkswagen publicado no Estadão de 13/6/1973 Foto: Acervo/ Estadão
![](https://www.estadao.com.br/resizer/v2/IADCWZKV5NIN3IRB5XXN4FAOTE.jpg?quality=80&auth=333bfd335aa85b062ba9da1c6c0570a4fde4e5ebc9261f0ee5eefb247eb13345&height=360 576w, https://www.estadao.com.br/resizer/v2/IADCWZKV5NIN3IRB5XXN4FAOTE.jpg?quality=80&auth=333bfd335aa85b062ba9da1c6c0570a4fde4e5ebc9261f0ee5eefb247eb13345&height=576 768w, https://www.estadao.com.br/resizer/v2/IADCWZKV5NIN3IRB5XXN4FAOTE.jpg?quality=80&auth=333bfd335aa85b062ba9da1c6c0570a4fde4e5ebc9261f0ee5eefb247eb13345&height=768 1024w, https://www.estadao.com.br/resizer/v2/IADCWZKV5NIN3IRB5XXN4FAOTE.jpg?quality=80&auth=333bfd335aa85b062ba9da1c6c0570a4fde4e5ebc9261f0ee5eefb247eb13345&height=1080 1322w)
Gillette
Publicidade da Gillette no Estadão de 19/6/1962 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/FVIX6DOSCVJJDONT4PRNMBXWEM.jpg?quality=80&auth=a4bc65a10d9f5be6c0b4a470b71ba26118a93a4fc1611abe5ec9a91acf48f63e&height=360 576w, https://www.estadao.com.br/resizer/v2/FVIX6DOSCVJJDONT4PRNMBXWEM.jpg?quality=80&auth=a4bc65a10d9f5be6c0b4a470b71ba26118a93a4fc1611abe5ec9a91acf48f63e&height=576 768w, https://www.estadao.com.br/resizer/v2/FVIX6DOSCVJJDONT4PRNMBXWEM.jpg?quality=80&auth=a4bc65a10d9f5be6c0b4a470b71ba26118a93a4fc1611abe5ec9a91acf48f63e&height=768 1024w, https://www.estadao.com.br/resizer/v2/FVIX6DOSCVJJDONT4PRNMBXWEM.jpg?quality=80&auth=a4bc65a10d9f5be6c0b4a470b71ba26118a93a4fc1611abe5ec9a91acf48f63e&height=1080 1322w)
Ducal
Publicidade da Ducal no Estadão de 21/6/1970. Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/SNOVFRAIZFJPFNYR6XWMXMRGKU.jpg?quality=80&auth=12829174d8e5d832f58ad1106f609c3fad1f8959d4839d88025d915640eeaa3f&height=360 576w, https://www.estadao.com.br/resizer/v2/SNOVFRAIZFJPFNYR6XWMXMRGKU.jpg?quality=80&auth=12829174d8e5d832f58ad1106f609c3fad1f8959d4839d88025d915640eeaa3f&height=576 768w, https://www.estadao.com.br/resizer/v2/SNOVFRAIZFJPFNYR6XWMXMRGKU.jpg?quality=80&auth=12829174d8e5d832f58ad1106f609c3fad1f8959d4839d88025d915640eeaa3f&height=768 1024w, https://www.estadao.com.br/resizer/v2/SNOVFRAIZFJPFNYR6XWMXMRGKU.jpg?quality=80&auth=12829174d8e5d832f58ad1106f609c3fad1f8959d4839d88025d915640eeaa3f&height=1080 1322w)
Brahma Chopp
Anúncio da Brahmapublicado no Estadão de 19/6/1962 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/WP2RYEHLDVMKXGLBNHS7WOTGDE.jpg?quality=80&auth=ac9e85eb2057c81f1c4909498f7f3239f8048c262486f51045341a9efb7953f7&height=360 576w, https://www.estadao.com.br/resizer/v2/WP2RYEHLDVMKXGLBNHS7WOTGDE.jpg?quality=80&auth=ac9e85eb2057c81f1c4909498f7f3239f8048c262486f51045341a9efb7953f7&height=576 768w, https://www.estadao.com.br/resizer/v2/WP2RYEHLDVMKXGLBNHS7WOTGDE.jpg?quality=80&auth=ac9e85eb2057c81f1c4909498f7f3239f8048c262486f51045341a9efb7953f7&height=768 1024w, https://www.estadao.com.br/resizer/v2/WP2RYEHLDVMKXGLBNHS7WOTGDE.jpg?quality=80&auth=ac9e85eb2057c81f1c4909498f7f3239f8048c262486f51045341a9efb7953f7&height=1080 1322w)
TV Bandeirantes
Publicidade da transmissão da Copa do Mundo de 1994 Foto: Acervo/ Estadão
![](https://www.estadao.com.br/resizer/v2/HBAMM3JD6FOQXGVSZYVQAPAFOQ.jpg?quality=80&auth=4e34548239035d7105a5bde3d216beb98f693a57d65dedebf3f4c19faafd056b&height=360 576w, https://www.estadao.com.br/resizer/v2/HBAMM3JD6FOQXGVSZYVQAPAFOQ.jpg?quality=80&auth=4e34548239035d7105a5bde3d216beb98f693a57d65dedebf3f4c19faafd056b&height=576 768w, https://www.estadao.com.br/resizer/v2/HBAMM3JD6FOQXGVSZYVQAPAFOQ.jpg?quality=80&auth=4e34548239035d7105a5bde3d216beb98f693a57d65dedebf3f4c19faafd056b&height=768 1024w, https://www.estadao.com.br/resizer/v2/HBAMM3JD6FOQXGVSZYVQAPAFOQ.jpg?quality=80&auth=4e34548239035d7105a5bde3d216beb98f693a57d65dedebf3f4c19faafd056b&height=1080 1322w)
Chocolates Lacta
Publicidade da Lacta no Estadão de 21/6/1990 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/TADSUBQ6OFIILMRPTIYSQRRXOI.jpg?quality=80&auth=2cab780f840abc9e7b083d0bd200bc19ff90fd9e2d2f479723421a0031f2cb06&height=360 576w, https://www.estadao.com.br/resizer/v2/TADSUBQ6OFIILMRPTIYSQRRXOI.jpg?quality=80&auth=2cab780f840abc9e7b083d0bd200bc19ff90fd9e2d2f479723421a0031f2cb06&height=576 768w, https://www.estadao.com.br/resizer/v2/TADSUBQ6OFIILMRPTIYSQRRXOI.jpg?quality=80&auth=2cab780f840abc9e7b083d0bd200bc19ff90fd9e2d2f479723421a0031f2cb06&height=768 1024w, https://www.estadao.com.br/resizer/v2/TADSUBQ6OFIILMRPTIYSQRRXOI.jpg?quality=80&auth=2cab780f840abc9e7b083d0bd200bc19ff90fd9e2d2f479723421a0031f2cb06&height=1080 1322w)
Telão
Anúncio dos eventos de transmissão dos jogos do Brasil na Copa de 1974 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/P46R2O6ZVBOXDP2WRHUHQKO7IE.jpg?quality=80&auth=5754d8ef9671549debb046042d61118c95a32011e9f3167104d82bae990b3ee3&height=360 576w, https://www.estadao.com.br/resizer/v2/P46R2O6ZVBOXDP2WRHUHQKO7IE.jpg?quality=80&auth=5754d8ef9671549debb046042d61118c95a32011e9f3167104d82bae990b3ee3&height=576 768w, https://www.estadao.com.br/resizer/v2/P46R2O6ZVBOXDP2WRHUHQKO7IE.jpg?quality=80&auth=5754d8ef9671549debb046042d61118c95a32011e9f3167104d82bae990b3ee3&height=768 1024w, https://www.estadao.com.br/resizer/v2/P46R2O6ZVBOXDP2WRHUHQKO7IE.jpg?quality=80&auth=5754d8ef9671549debb046042d61118c95a32011e9f3167104d82bae990b3ee3&height=1080 1322w)
Os Trapalhões e o Rei do Futebol
Cartaz de Os Trapalhões e o Rei do Futebol, publicado no Estadão de 26/6/1986 Foto: Acervo/ Estadão
![](https://www.estadao.com.br/resizer/v2/MCC2QJI7YVOCFAZC3B53DY42C4.jpg?quality=80&auth=9284082ea1b0df1b194cc4c579d0c96344328bbe4362fd7f9e1579344bd2dc0c&height=360 576w, https://www.estadao.com.br/resizer/v2/MCC2QJI7YVOCFAZC3B53DY42C4.jpg?quality=80&auth=9284082ea1b0df1b194cc4c579d0c96344328bbe4362fd7f9e1579344bd2dc0c&height=576 768w, https://www.estadao.com.br/resizer/v2/MCC2QJI7YVOCFAZC3B53DY42C4.jpg?quality=80&auth=9284082ea1b0df1b194cc4c579d0c96344328bbe4362fd7f9e1579344bd2dc0c&height=768 1024w, https://www.estadao.com.br/resizer/v2/MCC2QJI7YVOCFAZC3B53DY42C4.jpg?quality=80&auth=9284082ea1b0df1b194cc4c579d0c96344328bbe4362fd7f9e1579344bd2dc0c&height=1080 1322w)
TV em cores da Sharp
Anúncio deTV Sharp nas Casas Bahiano Estadão de 27/6/1982 Foto: Acervo/ Estadão
![](https://www.estadao.com.br/resizer/v2/45FI4TL7AZJURPWQEP3TEZHINY.jpg?quality=80&auth=c3820334490c855f1e215dda22f43528bf1b798bf2d4683818d4cb831734f68b&height=360 576w, https://www.estadao.com.br/resizer/v2/45FI4TL7AZJURPWQEP3TEZHINY.jpg?quality=80&auth=c3820334490c855f1e215dda22f43528bf1b798bf2d4683818d4cb831734f68b&height=576 768w, https://www.estadao.com.br/resizer/v2/45FI4TL7AZJURPWQEP3TEZHINY.jpg?quality=80&auth=c3820334490c855f1e215dda22f43528bf1b798bf2d4683818d4cb831734f68b&height=768 1024w, https://www.estadao.com.br/resizer/v2/45FI4TL7AZJURPWQEP3TEZHINY.jpg?quality=80&auth=c3820334490c855f1e215dda22f43528bf1b798bf2d4683818d4cb831734f68b&height=1080 1322w)
Anúncio da Dreher
Publicidade damarca de bebidas Dreherno Estadão de 28/6/1958 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/KPUN7LPTONMABKQU4EKKQRTCT4.jpg?quality=80&auth=816896ee6fc3500733f15c200cf179348221e5bf6fa62307764e3e9d20115b19&height=360 576w, https://www.estadao.com.br/resizer/v2/KPUN7LPTONMABKQU4EKKQRTCT4.jpg?quality=80&auth=816896ee6fc3500733f15c200cf179348221e5bf6fa62307764e3e9d20115b19&height=576 768w, https://www.estadao.com.br/resizer/v2/KPUN7LPTONMABKQU4EKKQRTCT4.jpg?quality=80&auth=816896ee6fc3500733f15c200cf179348221e5bf6fa62307764e3e9d20115b19&height=768 1024w, https://www.estadao.com.br/resizer/v2/KPUN7LPTONMABKQU4EKKQRTCT4.jpg?quality=80&auth=816896ee6fc3500733f15c200cf179348221e5bf6fa62307764e3e9d20115b19&height=1080 1322w)
Anúncio Rádio Bandeirantes
Publicidade da Rádio Bandeirantesveiculada no Estadão durante a Copa do Mundo na Espanha, em 02/7/1982 Foto: Acervo/ Estadão
![](https://www.estadao.com.br/resizer/v2/Y3Z6BYB64BIJ3G5NJUNKXHY6XI.jpg?quality=80&auth=5c2c2d5b2bc78a965dd2e8ba06f7a7a7c70c953840b66154658291550c82da74&height=360 576w, https://www.estadao.com.br/resizer/v2/Y3Z6BYB64BIJ3G5NJUNKXHY6XI.jpg?quality=80&auth=5c2c2d5b2bc78a965dd2e8ba06f7a7a7c70c953840b66154658291550c82da74&height=576 768w, https://www.estadao.com.br/resizer/v2/Y3Z6BYB64BIJ3G5NJUNKXHY6XI.jpg?quality=80&auth=5c2c2d5b2bc78a965dd2e8ba06f7a7a7c70c953840b66154658291550c82da74&height=768 1024w, https://www.estadao.com.br/resizer/v2/Y3Z6BYB64BIJ3G5NJUNKXHY6XI.jpg?quality=80&auth=5c2c2d5b2bc78a965dd2e8ba06f7a7a7c70c953840b66154658291550c82da74&height=1080 1322w)
Anúncio do SBT
Publicidada dos jogos daCopa do Mundo de 1994 no SBT Foto: Acervo/ Estadão
![](https://www.estadao.com.br/resizer/v2/ZH2TBDT4V5MIDGXCCFSIRB4GTE.jpg?quality=80&auth=e05f7cedeee3308d4056378123b20ecb157784edb232b4cfe8d056a3e57b52b5&height=360 576w, https://www.estadao.com.br/resizer/v2/ZH2TBDT4V5MIDGXCCFSIRB4GTE.jpg?quality=80&auth=e05f7cedeee3308d4056378123b20ecb157784edb232b4cfe8d056a3e57b52b5&height=576 768w, https://www.estadao.com.br/resizer/v2/ZH2TBDT4V5MIDGXCCFSIRB4GTE.jpg?quality=80&auth=e05f7cedeee3308d4056378123b20ecb157784edb232b4cfe8d056a3e57b52b5&height=768 1024w, https://www.estadao.com.br/resizer/v2/ZH2TBDT4V5MIDGXCCFSIRB4GTE.jpg?quality=80&auth=e05f7cedeee3308d4056378123b20ecb157784edb232b4cfe8d056a3e57b52b5&height=1080 1322w)
Anúncio da cervejaria Kaiser
Anúncio da Kaisercom mensagem para Romário, publicado no Estadão de 04/7/1994, durante a Copa nos EUA. Foto: Acervo/ Estadão
![](https://www.estadao.com.br/resizer/v2/Z264TDTYO5N5NGA3QZI2NRHN7A.jpg?quality=80&auth=26e8042dd042f6312eb27f886137ca4f6be1aeead036a8a4b522a76163e4a8d4&height=360 576w, https://www.estadao.com.br/resizer/v2/Z264TDTYO5N5NGA3QZI2NRHN7A.jpg?quality=80&auth=26e8042dd042f6312eb27f886137ca4f6be1aeead036a8a4b522a76163e4a8d4&height=576 768w, https://www.estadao.com.br/resizer/v2/Z264TDTYO5N5NGA3QZI2NRHN7A.jpg?quality=80&auth=26e8042dd042f6312eb27f886137ca4f6be1aeead036a8a4b522a76163e4a8d4&height=768 1024w, https://www.estadao.com.br/resizer/v2/Z264TDTYO5N5NGA3QZI2NRHN7A.jpg?quality=80&auth=26e8042dd042f6312eb27f886137ca4f6be1aeead036a8a4b522a76163e4a8d4&height=1080 1322w)
Agenda eletrônica e calculadora da Casio
Publicidade daData-Cal da Casio, noEstadãode 08/7/1986. Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/2DBEEBYSPFPRNETPT4IHXFFKKQ.jpg?quality=80&auth=d4ed444060bf938648c5a4b5b575de4dd68c2fc411ab5bc037f4415eedff5a69&height=360 576w, https://www.estadao.com.br/resizer/v2/2DBEEBYSPFPRNETPT4IHXFFKKQ.jpg?quality=80&auth=d4ed444060bf938648c5a4b5b575de4dd68c2fc411ab5bc037f4415eedff5a69&height=576 768w, https://www.estadao.com.br/resizer/v2/2DBEEBYSPFPRNETPT4IHXFFKKQ.jpg?quality=80&auth=d4ed444060bf938648c5a4b5b575de4dd68c2fc411ab5bc037f4415eedff5a69&height=768 1024w, https://www.estadao.com.br/resizer/v2/2DBEEBYSPFPRNETPT4IHXFFKKQ.jpg?quality=80&auth=d4ed444060bf938648c5a4b5b575de4dd68c2fc411ab5bc037f4415eedff5a69&height=1080 1322w)
Cerveja Caracú
Anúncio da Caracú no Estadão de 10/7/1938 Foto: Acervo/ Estadão
![](https://www.estadao.com.br/resizer/v2/HYU2GQPJKFLODD5PIB4GRYSM7Y.jpg?quality=80&auth=0009e3506fb73c4f9586793ba3c9890f0a5d053341b2ebcc5538277a8a3e2a13&height=360 576w, https://www.estadao.com.br/resizer/v2/HYU2GQPJKFLODD5PIB4GRYSM7Y.jpg?quality=80&auth=0009e3506fb73c4f9586793ba3c9890f0a5d053341b2ebcc5538277a8a3e2a13&height=576 768w, https://www.estadao.com.br/resizer/v2/HYU2GQPJKFLODD5PIB4GRYSM7Y.jpg?quality=80&auth=0009e3506fb73c4f9586793ba3c9890f0a5d053341b2ebcc5538277a8a3e2a13&height=768 1024w, https://www.estadao.com.br/resizer/v2/HYU2GQPJKFLODD5PIB4GRYSM7Y.jpg?quality=80&auth=0009e3506fb73c4f9586793ba3c9890f0a5d053341b2ebcc5538277a8a3e2a13&height=1080 1322w)
Guaraná Antarctica
Anúncio doGuaraná Antarcticano Estadão de 12/7/1958 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/EJ4UWNO2ONMS3A22UIDL2NX3BU.jpg?quality=80&auth=dc89cd461673e1590f147dd93d35655b0a2d44cb7c2f6325572ad474472b09cd&height=360 576w, https://www.estadao.com.br/resizer/v2/EJ4UWNO2ONMS3A22UIDL2NX3BU.jpg?quality=80&auth=dc89cd461673e1590f147dd93d35655b0a2d44cb7c2f6325572ad474472b09cd&height=576 768w, https://www.estadao.com.br/resizer/v2/EJ4UWNO2ONMS3A22UIDL2NX3BU.jpg?quality=80&auth=dc89cd461673e1590f147dd93d35655b0a2d44cb7c2f6325572ad474472b09cd&height=768 1024w, https://www.estadao.com.br/resizer/v2/EJ4UWNO2ONMS3A22UIDL2NX3BU.jpg?quality=80&auth=dc89cd461673e1590f147dd93d35655b0a2d44cb7c2f6325572ad474472b09cd&height=1080 1322w)
Anúncio da pasta de dentes Kolynos
Publicidade da pasta de dentes Kolynos noEstadão de 16/7/1953 Foto: Acervo/ Estadão
![](https://www.estadao.com.br/resizer/v2/RCKRQPXIPJNZ3JIHSX3HZGYA4A.jpg?quality=80&auth=be7f618fb4132647bc9f1f9d9582d308545f9dab24ff3ee6caadc403e779f196&height=360 576w, https://www.estadao.com.br/resizer/v2/RCKRQPXIPJNZ3JIHSX3HZGYA4A.jpg?quality=80&auth=be7f618fb4132647bc9f1f9d9582d308545f9dab24ff3ee6caadc403e779f196&height=576 768w, https://www.estadao.com.br/resizer/v2/RCKRQPXIPJNZ3JIHSX3HZGYA4A.jpg?quality=80&auth=be7f618fb4132647bc9f1f9d9582d308545f9dab24ff3ee6caadc403e779f196&height=768 1024w, https://www.estadao.com.br/resizer/v2/RCKRQPXIPJNZ3JIHSX3HZGYA4A.jpg?quality=80&auth=be7f618fb4132647bc9f1f9d9582d308545f9dab24ff3ee6caadc403e779f196&height=1080 1322w)
Especial com Vinicius e Toquinho
Anúncio do especial comVinicius de Moraes e Toquinhona TV Bandeirantes em 1973 Foto: Acervo/ Estadão
![](https://www.estadao.com.br/resizer/v2/B3UNEUZTIRORNMOUAEAWZQQCZE.jpg?quality=80&auth=89ca91ac3361949ccba3c96e2a12320c108bd700dc0625904d94f47ac0e51ced&height=360 576w, https://www.estadao.com.br/resizer/v2/B3UNEUZTIRORNMOUAEAWZQQCZE.jpg?quality=80&auth=89ca91ac3361949ccba3c96e2a12320c108bd700dc0625904d94f47ac0e51ced&height=576 768w, https://www.estadao.com.br/resizer/v2/B3UNEUZTIRORNMOUAEAWZQQCZE.jpg?quality=80&auth=89ca91ac3361949ccba3c96e2a12320c108bd700dc0625904d94f47ac0e51ced&height=768 1024w, https://www.estadao.com.br/resizer/v2/B3UNEUZTIRORNMOUAEAWZQQCZE.jpg?quality=80&auth=89ca91ac3361949ccba3c96e2a12320c108bd700dc0625904d94f47ac0e51ced&height=1080 1322w)
Anúncio da Honda
Anúncio da Honda no Estadão de 18/7/1968 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/GECNGYESWBOQTFUD2U7TANNIFE.jpg?quality=80&auth=082552bf2e62e6e5a81990cd44a3d5a2259632d7dfe09315765f7096f2364c68&height=360 576w, https://www.estadao.com.br/resizer/v2/GECNGYESWBOQTFUD2U7TANNIFE.jpg?quality=80&auth=082552bf2e62e6e5a81990cd44a3d5a2259632d7dfe09315765f7096f2364c68&height=576 768w, https://www.estadao.com.br/resizer/v2/GECNGYESWBOQTFUD2U7TANNIFE.jpg?quality=80&auth=082552bf2e62e6e5a81990cd44a3d5a2259632d7dfe09315765f7096f2364c68&height=768 1024w, https://www.estadao.com.br/resizer/v2/GECNGYESWBOQTFUD2U7TANNIFE.jpg?quality=80&auth=082552bf2e62e6e5a81990cd44a3d5a2259632d7dfe09315765f7096f2364c68&height=1080 1322w)
Cartaz de 'E Deus Criou a Mulher
Cartaz de'E Deus Criou a Mulher', publicado no Estadão de 23/7/1958 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/LNBKGR3LFZMLXJ6MQP3OUP4EIE.jpg?quality=80&auth=a4eeff66c1a1a6b0ca6652c11ca691e97f3e1560d2258101695769f4992cf374&height=360 576w, https://www.estadao.com.br/resizer/v2/LNBKGR3LFZMLXJ6MQP3OUP4EIE.jpg?quality=80&auth=a4eeff66c1a1a6b0ca6652c11ca691e97f3e1560d2258101695769f4992cf374&height=576 768w, https://www.estadao.com.br/resizer/v2/LNBKGR3LFZMLXJ6MQP3OUP4EIE.jpg?quality=80&auth=a4eeff66c1a1a6b0ca6652c11ca691e97f3e1560d2258101695769f4992cf374&height=768 1024w, https://www.estadao.com.br/resizer/v2/LNBKGR3LFZMLXJ6MQP3OUP4EIE.jpg?quality=80&auth=a4eeff66c1a1a6b0ca6652c11ca691e97f3e1560d2258101695769f4992cf374&height=1080 1322w)
Anúncio da Brasilia
Publicidade daBrasilia da Volkswagenno Estadão de 26/7/1973. Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/F7MYTDC6JBLITAKXMT366ANBR4.jpg?quality=80&auth=68b827e91577019611cd1051365874df579ea86c54a9ee1d23f512120c64547e&height=360 576w, https://www.estadao.com.br/resizer/v2/F7MYTDC6JBLITAKXMT366ANBR4.jpg?quality=80&auth=68b827e91577019611cd1051365874df579ea86c54a9ee1d23f512120c64547e&height=576 768w, https://www.estadao.com.br/resizer/v2/F7MYTDC6JBLITAKXMT366ANBR4.jpg?quality=80&auth=68b827e91577019611cd1051365874df579ea86c54a9ee1d23f512120c64547e&height=768 1024w, https://www.estadao.com.br/resizer/v2/F7MYTDC6JBLITAKXMT366ANBR4.jpg?quality=80&auth=68b827e91577019611cd1051365874df579ea86c54a9ee1d23f512120c64547e&height=1080 1322w)
Os Embalos de Sábado à Noite
Cartaz deOs Embalos de Sábado à Noite,no Estadão de 16/7/1978. Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/F3HW3JRGA5L2DDW3CJXQ2WRZZA.jpg?quality=80&auth=030f7edcabc2474f9cfcc2eb190ef78b33d7d5bfffbb8a5dc2e65d99d1372c64&height=360 576w, https://www.estadao.com.br/resizer/v2/F3HW3JRGA5L2DDW3CJXQ2WRZZA.jpg?quality=80&auth=030f7edcabc2474f9cfcc2eb190ef78b33d7d5bfffbb8a5dc2e65d99d1372c64&height=576 768w, https://www.estadao.com.br/resizer/v2/F3HW3JRGA5L2DDW3CJXQ2WRZZA.jpg?quality=80&auth=030f7edcabc2474f9cfcc2eb190ef78b33d7d5bfffbb8a5dc2e65d99d1372c64&height=768 1024w, https://www.estadao.com.br/resizer/v2/F3HW3JRGA5L2DDW3CJXQ2WRZZA.jpg?quality=80&auth=030f7edcabc2474f9cfcc2eb190ef78b33d7d5bfffbb8a5dc2e65d99d1372c64&height=1080 1322w)
Ditacartas
Anúncio doDitacartas da Philips, no Estadão de 30/7/1963 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/YXCHQSK43FLZBP7FNUMXY242KE.jpg?quality=80&auth=897b15f2477df625b9d4002e3549e2b2d9983a42b73287a5e85916cd20e639f2&height=360 576w, https://www.estadao.com.br/resizer/v2/YXCHQSK43FLZBP7FNUMXY242KE.jpg?quality=80&auth=897b15f2477df625b9d4002e3549e2b2d9983a42b73287a5e85916cd20e639f2&height=576 768w, https://www.estadao.com.br/resizer/v2/YXCHQSK43FLZBP7FNUMXY242KE.jpg?quality=80&auth=897b15f2477df625b9d4002e3549e2b2d9983a42b73287a5e85916cd20e639f2&height=768 1024w, https://www.estadao.com.br/resizer/v2/YXCHQSK43FLZBP7FNUMXY242KE.jpg?quality=80&auth=897b15f2477df625b9d4002e3549e2b2d9983a42b73287a5e85916cd20e639f2&height=1080 1322w)
Páginas Amarelas
Anúncio dalistatelefônica Páginas Amarelas, no Estadão de 07/8/1968 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/6UUDSR3NEJMEPOXXDZ4YBV5OVI.jpg?quality=80&auth=01223ac5342217054fc561992d35c3c880dbf746b8be774ce52985d333d798bd&height=360 576w, https://www.estadao.com.br/resizer/v2/6UUDSR3NEJMEPOXXDZ4YBV5OVI.jpg?quality=80&auth=01223ac5342217054fc561992d35c3c880dbf746b8be774ce52985d333d798bd&height=576 768w, https://www.estadao.com.br/resizer/v2/6UUDSR3NEJMEPOXXDZ4YBV5OVI.jpg?quality=80&auth=01223ac5342217054fc561992d35c3c880dbf746b8be774ce52985d333d798bd&height=768 1024w, https://www.estadao.com.br/resizer/v2/6UUDSR3NEJMEPOXXDZ4YBV5OVI.jpg?quality=80&auth=01223ac5342217054fc561992d35c3c880dbf746b8be774ce52985d333d798bd&height=1080 1322w)
Ford Escort
Lançamento do Ford Escort em anúncio no Estadão de 11/8/1983 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/Q5GNNMSMABLLBI6OGXHB7RIIKE.jpg?quality=80&auth=7693aed129561b031019d802dae8b46e9266a5351c7c27db7c9d4927c9c51be1&height=360 576w, https://www.estadao.com.br/resizer/v2/Q5GNNMSMABLLBI6OGXHB7RIIKE.jpg?quality=80&auth=7693aed129561b031019d802dae8b46e9266a5351c7c27db7c9d4927c9c51be1&height=576 768w, https://www.estadao.com.br/resizer/v2/Q5GNNMSMABLLBI6OGXHB7RIIKE.jpg?quality=80&auth=7693aed129561b031019d802dae8b46e9266a5351c7c27db7c9d4927c9c51be1&height=768 1024w, https://www.estadao.com.br/resizer/v2/Q5GNNMSMABLLBI6OGXHB7RIIKE.jpg?quality=80&auth=7693aed129561b031019d802dae8b46e9266a5351c7c27db7c9d4927c9c51be1&height=1080 1322w)
Lavadeira Contact
Anúncio daLavadeira Contactno Estadão de 13/8/1948 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/SWW6BCJUC5NCZH4HR4CDTMP5MA.jpg?quality=80&auth=f29748033664c69382259ffbecde3fe62fcfb413352e7a2a022f41a5ed4cfa89&height=360 576w, https://www.estadao.com.br/resizer/v2/SWW6BCJUC5NCZH4HR4CDTMP5MA.jpg?quality=80&auth=f29748033664c69382259ffbecde3fe62fcfb413352e7a2a022f41a5ed4cfa89&height=576 768w, https://www.estadao.com.br/resizer/v2/SWW6BCJUC5NCZH4HR4CDTMP5MA.jpg?quality=80&auth=f29748033664c69382259ffbecde3fe62fcfb413352e7a2a022f41a5ed4cfa89&height=768 1024w, https://www.estadao.com.br/resizer/v2/SWW6BCJUC5NCZH4HR4CDTMP5MA.jpg?quality=80&auth=f29748033664c69382259ffbecde3fe62fcfb413352e7a2a022f41a5ed4cfa89&height=1080 1322w)
Chico Anysio
Anúncio doshow de comédia de Chico Anysiono TBC, publicado no Estadão de 06/9/1968 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/HDAZBIKHHBMNXAFDIMEGVKJ6CQ.jpg?quality=80&auth=58a93d6d69e588432c981ba81767ae95b618daa5aa17f4b2262731bd26858629&height=360 576w, https://www.estadao.com.br/resizer/v2/HDAZBIKHHBMNXAFDIMEGVKJ6CQ.jpg?quality=80&auth=58a93d6d69e588432c981ba81767ae95b618daa5aa17f4b2262731bd26858629&height=576 768w, https://www.estadao.com.br/resizer/v2/HDAZBIKHHBMNXAFDIMEGVKJ6CQ.jpg?quality=80&auth=58a93d6d69e588432c981ba81767ae95b618daa5aa17f4b2262731bd26858629&height=768 1024w, https://www.estadao.com.br/resizer/v2/HDAZBIKHHBMNXAFDIMEGVKJ6CQ.jpg?quality=80&auth=58a93d6d69e588432c981ba81767ae95b618daa5aa17f4b2262731bd26858629&height=1080 1322w)
Calculadoras Toshiba
O Estado de S.Paulo - 19/3/1974 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/5BLWBWHWLRLWFAUQN7L2TER2A4.jpg?quality=80&auth=c707ee40fba624964bc5770828c1997849f3f7e1ec9144c606c41407e670caeb&height=360 576w, https://www.estadao.com.br/resizer/v2/5BLWBWHWLRLWFAUQN7L2TER2A4.jpg?quality=80&auth=c707ee40fba624964bc5770828c1997849f3f7e1ec9144c606c41407e670caeb&height=576 768w, https://www.estadao.com.br/resizer/v2/5BLWBWHWLRLWFAUQN7L2TER2A4.jpg?quality=80&auth=c707ee40fba624964bc5770828c1997849f3f7e1ec9144c606c41407e670caeb&height=768 1024w, https://www.estadao.com.br/resizer/v2/5BLWBWHWLRLWFAUQN7L2TER2A4.jpg?quality=80&auth=c707ee40fba624964bc5770828c1997849f3f7e1ec9144c606c41407e670caeb&height=1080 1322w)
Aparelho de Fax da NEFAX
O Estado de S.Paulo - 16/11/1978 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/S6Z4ENRE3RII3NPJQ25W2YM5XU.jpg?quality=80&auth=8ab3e12b570c2c79ab4de3265635be93dfc57fccf33f3abd99cb85df74e8a5b0&height=360 576w, https://www.estadao.com.br/resizer/v2/S6Z4ENRE3RII3NPJQ25W2YM5XU.jpg?quality=80&auth=8ab3e12b570c2c79ab4de3265635be93dfc57fccf33f3abd99cb85df74e8a5b0&height=576 768w, https://www.estadao.com.br/resizer/v2/S6Z4ENRE3RII3NPJQ25W2YM5XU.jpg?quality=80&auth=8ab3e12b570c2c79ab4de3265635be93dfc57fccf33f3abd99cb85df74e8a5b0&height=768 1024w, https://www.estadao.com.br/resizer/v2/S6Z4ENRE3RII3NPJQ25W2YM5XU.jpg?quality=80&auth=8ab3e12b570c2c79ab4de3265635be93dfc57fccf33f3abd99cb85df74e8a5b0&height=1080 1322w)
Açúcar
O Estado de S.Paulo - 04/02/1969 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/E3HX2ZZ7RBKTDPTCAPMRIP3SWI.jpg?quality=80&auth=4a5c02bc32cb00cc9201bc2694fccda2271481ac4d2495c8fb25c057d27c30ae&height=360 576w, https://www.estadao.com.br/resizer/v2/E3HX2ZZ7RBKTDPTCAPMRIP3SWI.jpg?quality=80&auth=4a5c02bc32cb00cc9201bc2694fccda2271481ac4d2495c8fb25c057d27c30ae&height=576 768w, https://www.estadao.com.br/resizer/v2/E3HX2ZZ7RBKTDPTCAPMRIP3SWI.jpg?quality=80&auth=4a5c02bc32cb00cc9201bc2694fccda2271481ac4d2495c8fb25c057d27c30ae&height=768 1024w, https://www.estadao.com.br/resizer/v2/E3HX2ZZ7RBKTDPTCAPMRIP3SWI.jpg?quality=80&auth=4a5c02bc32cb00cc9201bc2694fccda2271481ac4d2495c8fb25c057d27c30ae&height=1080 1322w)
Publicidade de Sonrisal
O Estado de S.Paulo - 06/02/1959 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/HCFWKZSVJVL6FMA6PVWLHYL5PE.jpg?quality=80&auth=c5aa5c9f0e51eb255acdc45c7c3a3467bef60f1e367c95695415664267cb9aeb&height=360 576w, https://www.estadao.com.br/resizer/v2/HCFWKZSVJVL6FMA6PVWLHYL5PE.jpg?quality=80&auth=c5aa5c9f0e51eb255acdc45c7c3a3467bef60f1e367c95695415664267cb9aeb&height=576 768w, https://www.estadao.com.br/resizer/v2/HCFWKZSVJVL6FMA6PVWLHYL5PE.jpg?quality=80&auth=c5aa5c9f0e51eb255acdc45c7c3a3467bef60f1e367c95695415664267cb9aeb&height=768 1024w, https://www.estadao.com.br/resizer/v2/HCFWKZSVJVL6FMA6PVWLHYL5PE.jpg?quality=80&auth=c5aa5c9f0e51eb255acdc45c7c3a3467bef60f1e367c95695415664267cb9aeb&height=1080 1322w)
Publicidade do Gordini
O Estado de S.Paulo - 07/02/1964 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/2IV44P4JSRI2FCB7CFXYHW7EO4.jpg?quality=80&auth=bcad33ab03c25be8ef64134a4c4c768c455b0da39e791a46c6bf1595a1777e25&height=360 576w, https://www.estadao.com.br/resizer/v2/2IV44P4JSRI2FCB7CFXYHW7EO4.jpg?quality=80&auth=bcad33ab03c25be8ef64134a4c4c768c455b0da39e791a46c6bf1595a1777e25&height=576 768w, https://www.estadao.com.br/resizer/v2/2IV44P4JSRI2FCB7CFXYHW7EO4.jpg?quality=80&auth=bcad33ab03c25be8ef64134a4c4c768c455b0da39e791a46c6bf1595a1777e25&height=768 1024w, https://www.estadao.com.br/resizer/v2/2IV44P4JSRI2FCB7CFXYHW7EO4.jpg?quality=80&auth=bcad33ab03c25be8ef64134a4c4c768c455b0da39e791a46c6bf1595a1777e25&height=1080 1322w)
Roberto Avallone
O Estado de S.Paulo - 03/9/1994 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/7LRB6JBXPNIXBIVGJF37RW36HQ.jpg?quality=80&auth=d1fba8750393eb348d7c6922bedeef4c621d90c1a31b8e2f385b5e672824c7ae&height=360 576w, https://www.estadao.com.br/resizer/v2/7LRB6JBXPNIXBIVGJF37RW36HQ.jpg?quality=80&auth=d1fba8750393eb348d7c6922bedeef4c621d90c1a31b8e2f385b5e672824c7ae&height=576 768w, https://www.estadao.com.br/resizer/v2/7LRB6JBXPNIXBIVGJF37RW36HQ.jpg?quality=80&auth=d1fba8750393eb348d7c6922bedeef4c621d90c1a31b8e2f385b5e672824c7ae&height=768 1024w, https://www.estadao.com.br/resizer/v2/7LRB6JBXPNIXBIVGJF37RW36HQ.jpg?quality=80&auth=d1fba8750393eb348d7c6922bedeef4c621d90c1a31b8e2f385b5e672824c7ae&height=1080 1322w)
Aero-willys e Itamaraty (1969)
O Estado de S.Paulo - 18/03/1969 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/TYJAX5O5ONPIFLE6HD75GSVG2E.jpg?quality=80&auth=87e004b57f7ade2a39df818a2cc24419e24ab73e54a6229633de0bc46332843e&height=360 576w, https://www.estadao.com.br/resizer/v2/TYJAX5O5ONPIFLE6HD75GSVG2E.jpg?quality=80&auth=87e004b57f7ade2a39df818a2cc24419e24ab73e54a6229633de0bc46332843e&height=576 768w, https://www.estadao.com.br/resizer/v2/TYJAX5O5ONPIFLE6HD75GSVG2E.jpg?quality=80&auth=87e004b57f7ade2a39df818a2cc24419e24ab73e54a6229633de0bc46332843e&height=768 1024w, https://www.estadao.com.br/resizer/v2/TYJAX5O5ONPIFLE6HD75GSVG2E.jpg?quality=80&auth=87e004b57f7ade2a39df818a2cc24419e24ab73e54a6229633de0bc46332843e&height=1080 1322w)
Publicidade da VASP
O Estado de S.Paulo - 20/5/1959 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/G2BBSX5B4NKITFOJPK5J6KHKZQ.jpg?quality=80&auth=f38323317436ca4714c12126951d3bca0d6487e714769b9ddf86688776e6a755&height=360 576w, https://www.estadao.com.br/resizer/v2/G2BBSX5B4NKITFOJPK5J6KHKZQ.jpg?quality=80&auth=f38323317436ca4714c12126951d3bca0d6487e714769b9ddf86688776e6a755&height=576 768w, https://www.estadao.com.br/resizer/v2/G2BBSX5B4NKITFOJPK5J6KHKZQ.jpg?quality=80&auth=f38323317436ca4714c12126951d3bca0d6487e714769b9ddf86688776e6a755&height=768 1024w, https://www.estadao.com.br/resizer/v2/G2BBSX5B4NKITFOJPK5J6KHKZQ.jpg?quality=80&auth=f38323317436ca4714c12126951d3bca0d6487e714769b9ddf86688776e6a755&height=1080 1322w)
Anúncio do Dart Cupé da Dodge
O Estado de S.Paulo - 11/6/1974 Foto: Acervo/Estadão
![](https://www.estadao.com.br/resizer/v2/JHBGAYX6LVKOVL2ZO3TRZO6GSM.jpg?quality=80&auth=ccf443fec14974767d21b78200fe0285b7093118021b660a067b4402eec76a56&height=360 576w, https://www.estadao.com.br/resizer/v2/JHBGAYX6LVKOVL2ZO3TRZO6GSM.jpg?quality=80&auth=ccf443fec14974767d21b78200fe0285b7093118021b660a067b4402eec76a56&height=576 768w, https://www.estadao.com.br/resizer/v2/JHBGAYX6LVKOVL2ZO3TRZO6GSM.jpg?quality=80&auth=ccf443fec14974767d21b78200fe0285b7093118021b660a067b4402eec76a56&height=768 1024w, https://www.estadao.com.br/resizer/v2/JHBGAYX6LVKOVL2ZO3TRZO6GSM.jpg?quality=80&auth=ccf443fec14974767d21b78200fe0285b7093118021b660a067b4402eec76a56&height=1080 1322w)
Disneyland pela CVC
O Estado de S.Paulo - 18/7/2014 Foto: Acervo/Estadão
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